Back in the days before Google adsense existed (almost hard to imagine) we ran an internal banner network on Planet Chiropractic. While cleaning out site directories, I recently came across hundreds of chiropractic themed banners, several of which were created in the 1990s. The days of running internal advertising networks are not over, but I doubt any of these banners would ever be put to use again. I’m sharing a bunch of them for purely historical purposes.
A 468×60 banner for “the big idea” chiropractic VHS tape. Most of the ads that ran on the network were of this size. While today it’s common for chiropractic coaching and marketing companies to run banner ads, it was a cutting edge practice in the late 1990s.
Something else that was considered cutting edge in the 1990s was streaming audio and video over the Internet. Nearly all the audio was free, but chiropractors could also order CDs (and even cassette tapes) of talks by their favorite chiropractors like James Sigafoose and Reggie Gold.
Dynamic Essentials (mostly held in the states of Georgia and Florida) was one of the first conference series purchasing banner advertisements on the Planet Chiropractic advertising network. Many doctors of chiropractic used the term “DE” when referring to Dynamic Essentials seminars. There are still DE events taking place today, but they are not the size that they were in the late 1990s. At that time, Dynamic Essentials was the biggest thing in chiropractic.
Undeniably the most popular audio being downloaded from Planet Chiropractic in the late 1990s featured James Sigafoose, a regular speaker at Parker Seminars, and many other chiropractic events. I once traveled from Los Angeles to a rural town in Pennsylvania to record a patient education talk put on by Sigafoose. I have that talk converted to MP3 format and should get posted here, I will look around for it.
Remember animated gif files? The banner ad for chiropractic tattoos shown above is a good example of themed animated banner advertisements we ran in those early days. There was a time when nearly every site had animated banner ads, nowadays most of those advertisements are delivered via flash.
Another popular advertiser beginning around 2002 was Schofield Chiropractic Training with Susan and Dr. Fred Schofield. Monthly seminars for Schofield Chiropractic Training can still be viewed today on the chiropractic seminar pages. Perhaps one day we will see the return of an internal advertising network on Planet Chiropractic, but these days it’s easier to utilize third-party applications. Here’s a few other ads from the past…
There’s hundreds more advertisements in all shapes and sizes but the 468×60 size was certainly the most popular. These types of ads are a thing of the past, but it’s crazy that more than a decade later the same size ad formats are used. The more things change the more they stay the same.