Recently I received a hand signed letter from Rey Valentin of Celebrity SEO Marketing. I can’t recall ANY of my SEO friends ever sending me a hand written letter (you bastards).
Well, Rey Valentin must have thought it important to contact me, and take the time to sign his letter by hand, and even hand address the envelope. I’m already getting the feeling he’s a special kind of SEO. Take a read through what he sent and let me know what you think.
Rey Valentin – 1040 N. Kenmore Ave. #403, Los Angeles, CA 90027
Last week, I was searching for a chiropractor in the area for my aunt and I noticed that you weren’t in the search engines at all.
No Google Maps listing.
No search engine results (none on the first 2 pages at least).
The only reason I heard about you was that you were referred by one of my friends.
It occurred to me that you are probably missing out on a lot of new leads and prospects because your company’s website couldn’t be found online.
Here’s a little known fact: 62 percent of all people who buy from your business check out your website before they spend a dime with you.
Ten years ago – it was just enough to have a website…
Patients thank chiropractors in all kinds of ways. Some show their appreciation by bringing food to the office, others bring gifts, and still many others refer friends and family so that they may also receive chiropractic care. For the chiropractor, it’s not about the receiving, but about the giving, and as I’ve said on these Planet Chiropractic pages many times since 1999, you cannot out give the giver. Ian Grassam called it service, and he said the price was becoming servant to all.
“you serve the administration, you serve the community, you serve your fellow students, you serve the patients in your clinic, you continue to serve, and serve, and serve, and serve, and serve. And pretty soon you are the master of your universe. Because if you ever chose to be master, you must be servant to all – that is the price.” – Ian Grassam, D.C.
Pow Crack Crunch Snap
A card was received at ADIO Chiropractic in Los Angeles recently, and while the individually cut letters that were hand glued to the cards outside (see above photo black-and-white scan) spelled words chiropractors don’t necessarily love to use in practice, the intention was right on and the words were fitting. The cards inside explains why.
You sure are a chiropractic hero!
While the text reads Dear Dr. Mike, this letter could apply to many chiropractors I know throughout the world. I believe it was also meant for you, yet was mailed to my office simply for efficiency. So dear chiropractor…
These may be some of the sounds you hear all day long, but you sure are a hero! I don’t know how to thank you enough for all that you’re doing for me so here is my premature Oscar speech; It is so hard to find truly good hearted people in this city, but I have found one. Thank you so much for caring about my health & well-being, & for doing the same for so many others. Thank you.
The 2012 CCA Annual convention and exposition is going to be held at the Paradise Point resort and spa in San Diego. Dates for the event are May 4 through May 6, 2012. Continuing education is free for CCA members and there will be plenty of opportunity to get a full 12 hours of credit.
The Paradise Point Hotel is minutes from the heart of downtown San Diego and is adjacent to Sea World Adventure Park. CCA group rate is $165 a night and is available until April 9, 2012.
SPORT HEALTH SCIENCE STUDENTS, FACULTY AND ALUMNI PROVIDE CARE FOR U.S. MASTERS SWIMMERS Chiropractic adjustments help swimmers achieve optimal performance
Marietta, Georgia — For the second straight year, Life University Sport Health Science students, faculty and alumni provided chiropractic care to the participants at the US Masters Swimming (USMS) Summer Nationals.
The feedback from the swimmers was tremendous. Comments included “I haven’t swum this well in decades” and “this was my best time in 12 years” with the improvement being credited to the chiropractic care. At least two swimmers who received chiropractic care set world age group records.
Students Jessica Camplese, Kristin Domingeuz, D.C., Jinjiang Li, Grant Mitchell, Shoshana Sevel and faculty member Keith Rau, D.C. joined three Life alumni, practicing in Alabama, Drs. Greg Dykes, Rusty Herring and Jon Alan Smith at Auburn University on August 5th and 6th. The team set up chiropractic tables on the pool deck next to the warm-up pool on both days. A significant percentage of the wimmers returned the next day for additional chiropractic care due to the good results.
USMS is opening to swimmers 18 and over. This year’s event featured almost 700 competitors ranging from 18-95 years old and represented most of the USA and several foreign countries. Providing chiropractic care to the competitors began in 2010 when the event was held at Georgia Tech. Plans are already being made to continue providing chiropractic care at the US Master Swimming Spring Nationals in Greensboro, North Carolina in 2012.
For more information about USMS, Life University or Life University’s Master’s degree in Sport Health Science, please contact Craig Dekshenieks in the Marketing & Communications Department at (770) 426-2833.
What if I told you there is a Chiropractic story more popular than news about real electronic brains, or medical stories from the Mayo Clinic and Harvard, is that something you might be interested in? Perhaps that’s a story you’d like to create.
Could you? Would you?
I see the Chiropractor as protagonist: trained to serve, battle-tested by health care’s flaws, and patrolling her beat in pursuit of promoting life force.
Is this how the world sees Chiropractors? Not sure. I thought it was time.
Of course, every story starts from your own.
I am the daughter of an Irish newspaperman and grew up running around the New York Times. I am the granddaughter of a tough Newark police detective, Sunday suppers with my German grandpa served potato salad and crime lore. Born a Jersey girl, I’d run to the tippy top of my cul-de-sac to stare at New York City’s Twin Towers, icons of all that was suppose to be impossible, made real, gleaming in the sun. I am a Yankees fan, and madly devoted to the NY Giants since a zygote. NYC is where my soul found its home, inhaling the city’s creativity and marking memories all over town. I have survived a lot. Life is good.
And then September 11, 2001 arrived. America attacked.
That day started like any other, by mid morning, that day started a movement. Mothers, musicians, clergy, chefs, and Chiropractors asking: What can we do? I asked, as many of you did. But what?
So I added up my heritage and my history and decided to record history. Newsman + detective + NY + champion + survivor + Chiropractor = documenting the Chiropractic relief efforts at Ground Zero.
To never forget the lost, honor the relief workers, and record the service of Chiropractors: What did they do? What did they say? What really happened?
Because in a time that demanded everything, Chiropractic was there.
Do students, training to deliver Chiropractic, know these stories?
Do Chiropractors, practicing, think about service?
This is what they are missing:
Groups of police officers stripped their flack jackets off and each dropped a pile of guns at the foot of a Chiropractic bench, it was unsettling to see an arsenal of firearms at the foot of an adjusting table. There were some state troopers who wanted to get adjusted but also wanted to keep their Kevlar vests on. They were guessing that my hands could penetrate where bullets couldn’t reach. -Dr. John Przybylak, DC, Chiropractic Rescue and the American Tragedy
Informal efforts are where the story begins. On 9-11 as downtown disappeared into piles of steel and ash, New Yorkers reappeared and opened their hearts; Chiropractors hurried out of office shelters into sites of attack, delivering care.
Formalities were soon installed as Ground Zero declared a crime scene requiring the highest levels of security clearance. Now the New York Chiropractic Council had a groundbreaking crisis to resolve: how to get Chiropractic care on site?
It was important the Council got this right. Chiropractic could easily be denied. Dr. Ellen Coyne got it done. And for the first time in history, the American Red Cross worked with a Chiropractic organization, the New York Chiropractic Council, as part of disaster relief.
Dr Coyne served as the Chiropractic Coordinator to the nationwide participants and provided licensing and malpractice credentialing to approximately 1500 D.C.’s. The Red Cross provided the next credential: the high security badge.
But did it matter? At a crime scene, what could Chiropractors do?
…Over the course of eight months, close to two million tons of debris were removed from Ground Zero. The chiropractors played an important role in this incredible feat. Your professional treatment of thousands of rescue workers helped all who were involved in the recovery efforts to persevere. You are among the many quiet heroes of September 11th whose contributions will not be forgotten.
-Raymond W. Kelly, The Police Commissioner, City of New York, Chiropractic Rescue and the American Tragedy
The purpose of Chiropractors at Ground Zero was service. Over $1.5 million in Chiropractic care was donated, and DC’s adjusted at up to five respite sites, 24 hours per day, from 09/28/01 to 05/30/02, when all work at Ground Zero was completed.
The 1500 Chiropractors who served could have stayed home, watched the news, and sighed “Oh, that’s too bad.” But they knew care was needed. It took personal courage to go, the scene was pretty awful. They provided Chiropractic in the field, light in a place of darkness.
I was allowed to set a table up close to the rubble, but not without a hard hat and a mask. It was here I met Mark on my table. He came from California to volunteer and had been at the site since the beginning working as a specialized digger (mole). He told me he had been recovering human remains all week. I’ll never forget his eyes and his smile when he handed me a cigar and told me it was for when he found a live one – which he promised he would do. His smile couldn’t hide what his eyes revealed. I connected with a suffering, tired soul. -Dr. Anthony Caliendo, DC, Chiropractic Rescue and the American Tragedy
To create the story I researched every avenue: looked for photos, poured through stories appearing in the Chiropractic trades, and contacted Dr. John Przybylak, D.C. for a first hand account. I worked to get this out into the world, absolute, irreversible, and counted.
I wondered who would see it, what would happen, who would care?
My research discovered that Chiropractic’s efforts were already noticed. A commentary by the Disaster Research Center, University of Delaware, Rebel Food, Renegade Supplies: Convergence after the World Trade Center Attack recognized Chiropractic for its collaboration with the Red Cross. They witnessed that Chiropractic produced no management issues and offered a specific skill that was useful, performing spinal adjustments.
Finally the article was completed and published, in the Journal of Vertebral Subluxation Research (JVSR), on 04/19/04: “Chiropractic Rescue and the American Tragedy: The Chiropractic Relief Efforts at Ground Zero,” by Drs. John Przybylak and Madeline Behrendt, D.C., with photos contributed by Drs. Glenn Scarpelli and Gary Deutchman.
I created a press release, which the World Chiropractic Alliance (WCA), publishers of JVSR, posted on a leading newswire service for journalists, media professionals, P.R. firms, government agencies, research institutes, non-profits, and medical schools.
Again I wondered: Who will see it, what will happen, who will care?
People cared. The press release was ranked #1 on Newswise Top Hits report for June 2004 MedNews Stories. It was the leader in number of hits, over medical press releases about electronic brains, memory loss, or calorie burning.
To all the Chiropractors who served at Ground Zero, thank you, your exceptional performance is the story. To all those serving in sites of disaster around this world – thank you, your story deserves to be told.
What if I told you there is a Chiropractic story more popular than news about real electronic brains, or medical stories from the Mayo Clinic and Harvard, is that something you might be interested in? Is that a story you’d like to create?
Could you? Would you? Do it.
Audiences want the Chiropractic story – tell yours.
“The most amazing thing was the gratitude that a fireman expressed. It was obvious that he had been at Ground Zero for days. He looked numb, fatigued and completely worn out. His spine was ready for any kindness that I could offer…he offered to pay for the service…Amazing…God bless people like this man. ” Dr. Andrew DeWitt, DC,. Chiropractic Rescue and the American Tragedy
Write it, film it, blog it, screen it.
Because for Anything, Nothing, and Everything – there is Chiropractic.
– – – – –
Dr. Madeline Behrendt is an award winning chiropractor whose work travels the worlds of fashion, film, research, media, and policy. Behrendt’s expertise includes Women’s Wellness, especially fertility, as well as support for Creative talent. Moving between the city, the shore, and the mountains, Behrendt is licensed in New York, New Jersey, and Idaho.
planetc1.com-news @ 9:19 am | Article ID: 1314116419
Whether it be getting adjusted to achieve optimal performance, or getting adjusted to recover from stresses and strains put on the body, chiropractic is the way to go for summer sports. As a chiropractor practicing in a beach community, I see a fair share of sun related summer activities, which gets people on adjusting tables for proper spine alignment. This past weekend was no exception, as Southern California chiropractors were hands-on to provide adjustments for amateur and professional men’s and women’s volleyball players at the Corona Light Wide Open event in Hermosa Beach, California.
Dr. Suzanne Frye Assisting Volleyball Pros
Although the sand was hot, the two day event was a cool place to be. Chiropractors from as far as the Antelope Valley participated in providing chiropractic care and consultations to participants. Competitive play began early Saturday morning, and many participating were getting their spines checked, before hitting the sand for the two-day competition. Dr. Suzanne Frye of Lancaster California was one of the chiropractors that assisted players throughout the weekend. “An optimally functioning nervous system beats post performance injury rehab any day” was how Dr. Frye was explaining the benefits of sports related chiropractic care.
Pro Volleyball Players Get Chiropractic
While providing care in the sand has its drawbacks (most of the players are covered in sunblock), none of the chiropractors had complaints about the beach breeze, meals provided by sponsors, and opportunities to help athletes be functioning at their very best, for a sport so many of them are incredibly passionate about. I’ve been at summer events throughout Los Angeles, Venice Beach, Orange County and Malibu, and this one had quite a participant and attendee turnout. It reminded me of the core tour days held in Southern California beach cities.
Corona Light Wide Open Hermosa Mens Volleyball
Mid August marks a time when summer tournaments and competitions are nearing their peak (not just for beach volleyball). For many, summer is almost gone, and school goes back in session within the next two weeks. Quite a few volleyball players are also coaches at California colleges and high schools, so players are eager to put their best performances forward, before the fall school season begins. Most of those I know in Venice and Santa Monica continue to play on the beach all year long. While performance is primary, shoulders get jacked, low backs lockup in spasm, and the ice inside coolers gets used for ankle sprains as well as keeping drinks chilled.
Hands-on Job of Chiropractic
Whether the summertime event be a PGA championship, a BMX dirt event, or a beer sponsored sun soaked volleyball tournament, the hands-on job of chiropractors is never done. Enjoy your summer and don’t forget to get your spine checked by your local chiropractor!
On September 11, 2001 America’s nervous system suffered a massive insult, overloading all physical and emotional stress circuits. We became stronger, increasing our compassion, capacity, and production. We became more fragile, and so many made promises, seeking a little something, some substance, with all of life’s sauce.
September 11, 2011 marks a decade of life “after.” America’s nervous system has a new set of stresses and needs care more than ever. As this observance reconnects us to the commotion and emotion of the 9/11 experience, are the promises of 2001 on minds dealing with 2011?
I promised to document Chiropractic activities in our Society. The result was a special issue of the Journal of Vertebral Subluxation Research (JVSR) visiting some of Chiropractic’s most dedicated and featuring their projects including: Chiropractic for Humanity’s on-site adjustment in NYC soup kitchens and shelters; identifying Red Flags in care of Battered Women; tracking Chiropractic’s benefits for the anxious, and Chiropractors and creativity. Yet one story still called to me.
Because what I remember most about 9/11 is not that day, but the days after – the outpouring of people at their best, asking how they can help and what can they do to make life better. I shared in this rising tone by developing “Chiropractic Rescue and the American Tragedy: the Chiropractic Relief Efforts at Ground Zero.” Perhaps this story of Chiropractors providing adjustments at Ground Zero respite centers offered readers some progress in reclaiming dignity and humanity. Certainly Chiropractors were a perfect fit for what the workers needed: offering care and caring to remove nerve interference and improve stress response, and helping tired bodies track properly so workers could finish their missions.
I was moved by how people responded to the story: the press release was ranked #1 on the Newswise Top Hits report for the June 2004 MedNews stories, leading in the number of hits over medical press releases from the Mayo Clinic and Harvard.
Since then, the promise of service has never wavered for Chiropractic; missions provide Chiropractic adjustments to the underserved all over the world. Here at home, the “Healing Hands 4 Heroes” campaign provides a donated course of Chiropractic care for the veterans of Iraq and Afghanistan, in New Jersey nearly 200 Chiropractors are helping our veterans heal, and additional states are on board.
Life moves and promises take on a different shape. I’ve returned to my roots, in the creative center of the world I help creative talent thrive, while continuing my work promoting Women’s Wellness, especially fertility. What moves have your promises seen over the past decade?
You can revisit Chiropractic’s moments at Ground Zero – the first person accounts and comments from the NYC Police Commissioner still give me goose bumps. I wrote about the process of creating the story in “Anything, Nothing, and Everything,” my contribution to Dr. Liz Anderson-Peacock’s book Pearls of Wisdom, and she has graciously allowed an excerpt to be reprinted.
My love to all those wounded by the actions of 9/11, and my best to all who are marking this moment, may our new promises guide us to an even stronger life. [email protected]
Dr. Kelly stated, “This was an amazing event and a testament to what a committed group of people can achieve when driven by an inspiring cause. I am grateful to all who came out to support me and Life Chiropractic College West.”
Life West, established in 1976, is an accredited non-profit institution of higher learning. Currently over 400 students from across the United States and abroad are enrolled, and over 3,700 graduates of Life West are now providing chiropractic care worldwide. The college’s Health Center, a public outpatient facility staffed by approximately 150 senior interns who are guided by licensed doctors of chiropractic, provides affordable health care to more than 1,500 patients per week in the city of Hayward, California. The college and Health Center maintain a Web site at www.lifewest.edu.
planetc1.com-news @ 9:40 am | Article ID: 1313512834
Runners encouraged to Register for inaugural Team NPCO!
Los Angeles, California — The 2012 Honda LA Marathon will feature its’ first Chiropractic running team by NPCO. Non-Profit Chiropractic Organization (NPCO) is excited to announce its’ participation in the 2012 Honda LA Marathon being held on Sunday, March 18 in Los Angeles, California.
LA Marathon Los Angeles California
The 26.2 mile LA Marathon course takes runners through many iconic landmarks in Los Angeles beginning at the historic Dodger Stadium, winding through famous Hollywood landmarks, Beverly Hills and ultimately ending near the Santa Monica Pier.
Registration for this world-famous race opened August 1 and NPCO is currently in the process of recruiting runners to be part of its’ inaugural team.
Including this year, NPCO has successfully fielded a team of runners to run on the behalf of chiropractic healthcare in the Chicago Marathon for the last 3 years. By adding the LA Marathon to the Team NPCO event schedule, NPCO hopes to have a great group of people represent chiropractic healthcare in one of the greatest marathons in the world.
Non-Profit Chiropractic Organization (NPCO) is an official 501(c)3 charity dedicated to providing chiropractic healthcare, in the form of non-profit clinics, to those living in poverty around the world.
For more information on becoming a runner on the first-ever NPCO LA Marathon team, please visit www.NPCO.org.
planetc1.com-news @ 8:45 am | Article ID: 1312904743
OK gang, I’m back from Oakland, California (AirBart FTW!) and I still have loads of photos to sort through from the Life West weekend event. Not surprisingly, things cranked in my LA chiropractic office today, as a humorous reminder of how our head space effects volume and flow. I’ll get some Luau photos posted before the weekend, but here’s some more from the Friday night inaugural event.
Life West President Brian Kelly Cutting Cake With His Daughters Help
Newly inaugurated President of Life Chiropractic College West, Dr. Brian Kelly, cut the cake with help from one of his kids. I mentioned in an earlier post that the event was fantastic (the entire weekend was) and Dr. Kelly not only cut us cake (it was yummy), he blew us all away with his trombone performance.
Chiropractor Brian Kelly Playing Trombone
I wasn’t expecting an incoming chiropractic president that had such musical talent, and I think it gave those in attendance an opportunity to see another side of the new captain at LCCW. I’m looking forward to see what else we’re going to see from the bay area chiropractic school.
Attendees are all smiles
The crowd was all smiles as chiropractors celebrated, ate cake, and listened to jazz. Earlier in the day, chiropractors received continuing education hours, and got to listen to some terrific presentations from top educators in the field. Friday night was the inauguration and celebration, with more events (and a Luau) on Saturday.
Dr. John Donofrio, Kim Goreham, and Dr. Keith Fretty
Nearly every chiropractor that has done national board review for x-ray related studies in the past 20 years, recognizes the face of 1983 magna cum laude PA Chiropractic College graduate, Dr John Donofrio DC, DACNB. Looking snappy in his classy bow tie, Donofrio was joined by the beautiful Kim Gorman and San Francisco Chiropractor, Dr. Keith Fretty.
Milpitas Chiropractor, Dr. Jon Nichols and his wife
I was so impressed with the number of chiropractors that turned out for the event, and I had a great time catching up with chiropractors on their whereabouts and activities. Colleagues had new offices open, had moved to new cities, had kids going to chiropractic school, and I had to get all the latest. If you don’t know, I love what I do. Great to see so many friends enjoying their lives so fully.
Life President Guy Riekeman with Mary Jane, Bill DeMoss, and Scott Sawyer
Attendees and presenters included Life Chiropractic College President Dr. Guy Riekeman, everyone’s favorite SoCal Chiropractic Rock Goddess Mary Jane, Dr. Billy DeMoss, and Dr. Scott Sawyer (in above photo from left to right). While I have great times traveling to New Jersey for New Beginnings and Atlanta for LifeForce, I’m rather excited about having more principled chiropractic events to attend in California.
Chiropractor Brian Kelly Plays Trombone
Here’s one more view of Dr. Kelly playing trombone with the band. Photos from the weekend will continue to be posted throughout this week and we’ll have some news on awards and accolades as well. Thanks to everyone who helped make this weekend a success.