Month: July 2011

Association of American Directory Publishers

By Michael Dorausch, D.C.

I’ve recently been enjoying reading and studying two different directories I’ve acquired for the city of Los Angeles, published in the years 1915 and 1916. These books were the beginning of what later became known to most of us as the Yellow Pages and I’ve been fascinated with the near century old ancestry of local search, advertising (especially for chiropractic schools and chiropractors), and vision that these individuals had.

Association American Directory of PublishersAssociation of American Directory Publishers

The scanned page shown above is from a 1916 directory for the city of Los Angeles. The books were not prominently known as yellow page directories, and were more often referred to as city directories. This page lists the directory publishers president and other officers, as well as the “objects of the Association.” Today, we’d likely refer to that as a mission statement.

From the 1916 publication The Association of American Directory Publishers is described as such:

The Association of the American Directory Publishers is composed of reputable City Directory Publishers, organized for the general advancement of the Directory business. Any person, corporation or firm engaged in business as owner and publisher of a City Directory in the United States or Canada, who shall qualify as competent to gather information and compile a City Directory and furnish satisfactory references, is eligible to membership.

American directory publishers objectsAssociation of American Directory Publishers Membership and Objects

The objects of the Association are:

First. The advancement of the Directory business and the improvement of Directories by the interchange of ideas and the exchange of experienced employes.

Second. To provide protection to the public against fraudulent advertising schemes which operate under the name of Directories, and to drive unprincipled promoters of the same out of business.

Third. To provide permanent and profitable employment to competent, industrious and honest Directory canvassers and compilers.

Fourth. For the mutual protection and advancement of the established and prospective interests of all who may become members, by personal advice and assistance of members as may be mutually satisfactory, desirable or advisable, and by such other means as may, from time to time, be shown to be wise, proper and lawful.

$100.00 REWARD will be paid by the Association for the arrest and conviction of any person or persons engaged in publishing, collecting or canvassing for any fraudulent or fake Directory.

Ah, the history of local search continues to fascinate me. I wonder what these individuals would think of today’s online directories.

All In One Day Chiropractic Seminars California

By Michael Dorausch, D.C.

Like nearly all chiropractors throughout the US, I get mail regularly for continuing education seminars, and for relicensing events taking place in the states I’m licensed to practice in. Those in the business of running these events typically post details to the chiropractic seminars pages but sometimes I’ll highlight particular events coming up (most typically for the state of California) so they either appear also in the news or these chiropractic blog pages. I don’t attend every continuing chiropractic education event that comes to Los Angeles, but I try to attend one event per month on average, if I can fit it into my schedule. There is lots of great stuff being taught via many of the continuing education programs in the US, think about attending even when you’re not going for licensure renewal.

Cymerint Seminar One DayAll In One Day Chiropractic Seminars

One particular seminar (which is now two seminars) has been taking place in the state of California for 16 years. The event is typically held on Thursdays and it’s put on by Triad Seminars, presenting chiropractors with the original All in ONE DAY Chiropractic Seminar. Here are some details from the mailer sent to my Los Angeles office.

THE ORIGINAL All In One Day Seminar – Now offering two 12 hour seminar programs’ for 2011.

Seminar 1:
2011 CA Board Approved: (CA-A-10-10-5245)
“The Clinical Evidence Based Practice of Chiropractic All in One Day with 4 hours of Technique.”

• 4-hours of technique – posture correction PEDS & pregnancy
• low overhead practice, Immunization – state laws
• posture neurology, safety, statistics, chiropractic stroke

Seminar 2:
2011 CA Board Approved: (CA-A-1 0-1 0-5254)
“The Clinical Paperless Practice, Evidence Based Nutrition with Advanced 4 Hours Technique.”

• 2009 High Tech act compliance, 3D consultation
• H2O myths, cleansing, proper nutrition
• Advanced posture correction, trauma, translations, scoliosis

(949) 707-5785 or (949) 858-7773
Cell: (949)874-2225
Fax: (949) 707-5471

* California, Washington, Nevada and Hawaii Board Approved *

Early Bird Special: $149.00
15 days prior to Seminar – NO EXCEPTIONS!

D.C.’s $169.00 (Includes Notes)
Students with Picture ID $75.00 (Includes Notes)
Spouse or Non D.C. Staff $75.00 (Includes Notes)
Technique Only $99.00
Refresher Doctor $139.00 (Includes Notes)

D.C.’s $199.00 + Notes 20.00 = $219.00 TOTAL
Students, Spouse, Non D.C. Staff $100.00
Technique Only $150.00
Refresher D.C. $169.00 + $20.00 Notes

Look For Us…
July 21, 2011 (Thurs.) at Santa Barbara, CA
Best Western South Coast Inn
5620 Calle Real, Goleta, CA 93117 (805) 967-3200

July 28,2011 (thurs.) at Los Angeles, CA
La Quinta Inn & Suites
5249 W. Century Blvd., los Angeles, CA 90045 (310) 645-2200

August 18, 2011 (Thurs.) at Ventura, CA
Holiday Inn Express
1080 Navigator Dr, Ventura, CA 93001
(805) 658-1212

Ask About 2 Seminar Special Price

call (949) 707-5785
Pre-registration form “All in One” Seminar * call (949) 858-7773

August 18, 2011 (Seminar 1) Ventura
Holiday Inn Express
1080 Navigator Drive, Ventura, CA 93001
(805) 856-9533

August 11, 2011 (Seminar 2) Ontario
La Quinta Inn & Suites Ontario Airport
3555 Inland Empire Blvd., Ontario, CA 91764
(909) 476-1112

August 25, 2011 (Seminar 1) Orange County
Best Western Orange County Airport
2700 Hotel Terrace Dr., Santa Ana, CA 92705
(800) 432-0053

September 8, 2011 (Seminar 2) Oakland
Days Hotel Oakland Airport
8350 Edes Ave, Oakland, CA 94621
(510) 568-1880

2011 Seminar dates and locations – seminars start at 8:00am sharp. check-in @ 7:30am

Note: As with all events posted to the blog, to the news, and even on the seminars pages, it’s always best for chiropractors to contact those putting on seminars directly, in order to get the most accurate and up-to-date information.

Palmer Receives National Recognition for Providing Quality Back Pain Care

Palmer Chiropractic News

Palmer College of Chiropractic Receives National Recognition for Providing Quality Back Pain Care at Clinics in All Three of its Campus Communities
Back Pain Recognition Program focuses on high-value, patient-centered care

The National Committee for Quality Assurance (NCQA) in Washington, D.C., announced in June that the Palmer College of Chiropractic outpatient clinics in Port Orange and South Daytona, Florida, have received Recognition from the Back Pain Recognition Program (BPRP) for providing superior care to clinic patients suffering from low back pain. The two Palmer Chiropractic Clinics are affiliated with the college’s Florida Campus in Port Orange, Florida.

Additionally, the college’s West Campus clinic in San Jose, California, was recently renewed in the NCQA Back Pain Recognition Program. It originally received Recognition in 2008. With the two clinics located on Palmer’s Davenport Campus in Davenport, Iowa, having received Recognition in October 2010, this means that clinics affiliated with all three of Palmer’s campuses have received this prestigious national quality recognition.

Palmer College of Chiropractic
The Back Pain Recognition Program was designed to improve the quality of care to the nearly 30 million Americans who experience low back pain, by motivating healthcare providers to deliver high-quality care and service. To receive recognition, the Palmer Chiropractic Clinics were required to pass a rigorous, comprehensive review of several key clinical measures demonstrating quality healthcare delivery and service. These measures include appropriate imaging for acute back pain, recommendations for exercise and attention to health risk factors, among many others.

Back pain is among the most common ailments in America. Each year, nearly one in nine Americans experience pain severe enough to impair their usual daily activities. Treatment costs total approximately $91 billion a year and back pain accounts for 25 percent of all workers’ compensation claims. The BPRP is the first independent program to systematically evaluate back pain care. NCQA developed the program’s requirements from widely accepted medical evidence with significant input from back pain specialists, and health plan and employer representatives. BPRP-Recognized healthcare providers provide patients with the care that best meets their needs, restores health and mobility and avoids unnecessary treatment and procedures.

“Needless imaging and procedures provide no real benefit to patients who suffer from back pain,” said Margaret E. O’Kane, president, National Committee for Quality Assurance. “By earning recognition, these Palmer Chiropractic Clinics on all three of Palmer’s campuses have demonstrated that they consistently provide proven, evidence-based care to their patients with low back pain.”

“The Palmer College clinics at each of our three campuses are committed to the delivery of quality, patient-centered care, and to providing a clinical education model that prepares our graduates for today’s practice environment,” said Vice Chancellor for Clinic Affairs Kurt Wood, D.C. “This recent NCQA recognition for our Florida Campus clinics, along with the renewal of our West Campus clinic recognition and the recognition of our Davenport Campus clinics last fall, provides external validation for our patients and residents in all three of our campus communities that we have processes in place to ensure consistent delivery of high-quality, evidence-based care in an effort to generate the best patient outcomes.”

NCQA is a private, non-profit organization dedicated to improving healthcare quality. To find out if your physician or chiropractor is recognized by the Back Pain Recognition Program or for further information, please visit To order application materials, call (888) 275-7585.

Palmer College of Chiropractic consists of three campuses–the main campus in Davenport, Iowa, and branch campuses in San Jose, California, and Port Orange, Florida. The College was founded in Davenport, Iowa, by the discoverer of chiropractic, D.D. Palmer, in 1897. Today Palmer College of Chiropractic has nearly 2,200 students attending its three campuses and more than 26,000 alumni practicing worldwide. @ 1:15 pm | Article ID: 1310674527

Life Chiropractic College West Wave Events

By Michael Dorausch, D.C.

The place to be this August is Oakland California for The Wave and the inauguration of Dr. Brian D. Kelly as the second president of Life Chiropractic College West. The Wave is Life Chiropractic College West’s homecoming event to be held at the Oakland Marriott City Center, Oakland, California, USA on Friday and Saturday, August 5 and 6, 2011.

The August Chiropractic Event features a stellar lineup of chiropractors and other presenters during the two-day extravaganza. Drs. Reggie Gold, Brian Kelly, Angus Pyke, James Chestnut, Dan Murphy, Bill DeMoss, Bruce Lipton, Christopher Kent, Gerard Clum, Liam Schubel, Eric Plasker, Guy Riekeman, Tedd Koren, Martin Harvey, Jeanne Ohm, Terry Yochum, Malik Slosberg, Peter Kevorkian, and Ms. Barbara Loe Fisher, and many other great presenters will be presenting. Friday offers a full-day chiropractic assistant program along with a daylong series of short and bold chiropractic presentations shared on Saturday.

Eric Plasker and Michael Dorausch - Chiropractors
Chiropractic Wave Presenter Eric Plasker and Planet Chiropractic Founder Michael Dorausch
Other highlights of The Wave event include the inauguration of Dr. Brian D. Kelly, as only the second president of Life Chiropractic College West, and the Life West Luau where attendees enjoy live entertainment and music. Life West will also honor all reunion groups and announce its 2011 Alumnus of the Year. Come and hear from many of the greatest minds in the world of chiropractic today and enjoy the beauty of the San Francisco Bay Area. For more information call (510) 780-4508.

Inauguration of Dr. Brian D. Kelly – Friday EveningLife Chiropractic College West is honored to induct Dr. Brian D. Kelly as its second president in the college’s prestigious 30-year history. Join us in the formal proceedings as we celebrate the New Wave. The Inauguration will be followed by a cocktail reception featuring an 18 piece swing band. (Formal attire; black tie optional).

Special Program for Prospective Students – Prospective students are welcome to attend Saturday for free! Experience the amazing world of chiropractic with visionaries from the field. Meet current Life West students, Admissions and Financial Aid representatives. This one day will change your life! For more details and to register, check out the Prospective Students page at

The Wave Luau – Saturday Evening – With live performances set to dazzle your eyes and inspire your soul, take a trip to the tropics. Break out your Aloha shirt and enjoy some tropical treats with friends and colleagues. The celebration will include a special acknowledgement of the classes of 1986, 1991, 1996, 2001 and 2006. It will be an event reminiscent of the finest luau on the Big Island.

During the two-day event, Planet Chiropractic will be conducting interviews with attending and presenting chiropractors and chiropractic students, in an effort to share with others, what’s current and what’s coming in the field of chiropractic.

Life West, established in 1976, is a CCE accredited non-profit institution of higher learning. Currently over 400 students from across the United States and abroad are enrolled, and over 3,700 graduates of Life West are now providing chiropractic care worldwide. The college’s Health Center, a public outpatient facility staffed by approximately 150 senior interns, who are guided by licensed doctors of chiropractic, provides affordable health care to more than 1,500 patients per week in the city of Hayward, California. The college and Health Center maintain a Web site at @ 9:29 pm | Article ID: 1310617767

2011 Talk the TIC Finals Photos

By Michael Dorausch, D.C.

Parker Chiropractic University recently hosted a chiropractic speaking event known as Talk the TIC. Talk the TIC is a worldwide annual chiropractic health talk competition between chiropractic students effectively delivering a chiropractic message to others. I was a founding member of the Chiropractic Speaking Club at Los Angeles Cleveland Chiropractic College in the 90s and I learned how critically important public speaking is. It’s incredibly impressive to me to see what chiropractic students are doing today. Here are some photos sent to me from the event…

Talk the TIC Finalists9 finalists were selected to Talk the TIC at Parker University

Practicing chiropractors will find themselves speaking at lay lectures, Chamber of Commerce events, local health presentations, corporate events, and most frequently patient education classes within their own chiropractic clinics. Developing solid speaking skills is is important for doctors of chiropractic.

Champion Derrell Pratt-Blackburn PresentingChampion Chiropractic Student Speaker Derrell Pratt-Blackburn Presenting at Parker

No doubt the chiropractic profession has a long history of spectacular public speakers, Ian Grassam and Sid Williams being among my favorites, it’s great to see the tradition is continuing.

Julia Pinkerton Derrell Pratt Blackburn Magalie LeferveJulia Pinkerton – Derrell Pratt Blackburn – Magalie Leferve

Student chiropractors involved in the competition represented nine different chiropractic colleges and they traveled to Dallas Texas, to compete at Parker Chiropractic University, which was held in July. Five finalists presented their chiropractic message to an audience of more than 800 people.

Derrell Pratt-Blackburn Talk the TIC ChampionDerrell Pratt-Blackburn is 2011 Talk the TIC Champion

It’s great to see numerous chiropractic institutions participating in this worldwide competition. In my experience students benefit greatly by visiting other campuses and interacting with future chiropractors from distant schools. It’s not long before those students become practicing chiropractors and potential lifelong friends.

Congratulations to everyone that participated in this year’s 2011 Talk the Tic event.

Parker University Hosts 2011 Talk the TIC Finals

Parker Chiropractic News

Dallas — Parker University played host to the 2011 Talk the TIC Finals on July 6, 2011. Talk the TIC is a worldwide annual chiropractic health talk competition between chiropractic students effectively delivering a chiropractic message to others. The purpose is to refine the skill of communicating the principle, science, and knowledge of chiropractic in order to share it with the public. It allows students to practice overcoming their fear of public speaking as well as perfect their explanation of what chiropractic is and what the benefits of chiropractic care are to a lay audience.

“Parker University has been a catalyst in assisting with fostering growth initiatives for the competition,” said Dr. Erik Van Slooten, founder of Talk the TIC. “It’s great to have the outspoken support from leaders such as Drs. Fabrizio Mancini and Gilles Lamarche and the excitement they hold as an institution for this undertaking is remarkable. They have brought their time, talents, and resources to the table and assisted in fueling a vital interest in the cause.”

Talk the TIC Champion Derrell Pratt-Blackburn
Talk the TIC Champion Derrell Pratt-Blackburn

This year, nine institutions participated in the worldwide competition. Each institution selected a winner to advance to the finals at Parker. The nine competing finalists included Life Chiropractic College West student, Julia Pinkerton; Life University student, Mackenzie Hubert; New Zealand College of Chiropractic student, Caroline de Groot; Northwestern Health Sciences University, Megan Nelsen; Palmer College of Chiropractic Florida student, Lee Thomas; Palmer College of Chiropractic Iowa student, Magalie Lefevre; Parker University College of Chiropractic student, Derrell Pratt-Blackburn; Sherman College of Chiropractic student, Jonathan Orvis; and Southern California University of Health Sciences student, Jonathan Dawson.

The day began with the Semi-Finals Competition where the nine students battled for a spot in the final round. In the end, five students were selected as finalists to compete for the championship.

“Being able to communicate to the general public about what chiropractic is and how it benefits others is such an important skill for every chiropractor to possess,” said Dr. Fabrizio Mancini, president of Parker University. “It’s through practice like this competition that you can truly master your chiropractic message.”

Competing for the first, second, and third winning titles, the five finalists presented their chiropractic message to an audience of more than 800 people. The finalists included Caroline de Groot, Magalie Lefevre, Julia Pinkerton, Derell Pratt-Blackburn, and Lee Thomas.

The presentations were carefully watched by the Talk the TIC judges including Dr. Van Slooten, Matt Eiserloh, chief marketing officer of Parker University; Brian Flanagan, a professional speaker; Gary Gillespie, a distinguished Toastmaster; Joseph Scott, president of the Canadian Chamber of Commerce; and Dr. Mary Warren, Dallas, Texas, chiropractor.

The third place title was awarded to Life Chiropractic College West student, Julia Pinkerton. She was also awarded a $500 check contributed by Parker and Dr. Gilles Lamarche, vice president of Parker Chiropractic Wellness Clinics, Parker Research Institute, Parker Continuing Education, and Parker Seminars.

“The nervous system is like a two-way highway with information flowing to and from and communicating to the vital parts of your body,” said Magalie Lefevre, student of Palmer College of Chiropractic Iowa.

The judges selected Magalie Lefevre, Palmer College of Chiropractic Iowa student, as the second place winner. She was presented with a $1,000 check contributed by Parker and Dr. Lamarche.

“All of these tremendously talented participants are a testament to the future of chiropractic, which is in great hands,” said Dr. Lamarche.

The judges declared Derrell Pratt-Blackburn, student of Parker University College of Chiropractic, as the 2011 Talk the TIC Champion. He was also awarded a $2,000 check contributed by Parker and Dr. Lamarche.

“Subluxations are traffic jams blocking the normal flow of nerves and information from your brain to your body,” said Pratt-Blackburn. “They’re caused by trauma, negative thoughts, and toxins. In order for your body to work as efficient as possible those subluxations must be removed through chiropractic care.”

In addition, the most prized possession of all–The Chiropractic Torch, was awarded to Pratt-Blackburn. His name will also be engraved on the Champion’s Society Plaque in Sid Square at Life Chiropractic College West, where the competition began in 2007.

Pratt-Blackburn will deliver the winning health talk at Parker Seminars Las Vegas 2012. He will be the first student to ever present on the main stage at Parker Seminars.

“I have a strong passion for seeing students go into the profession prepared to communicate what chiropractic is to their patients,” said Dr. Van Slooten. “It’s important for us to empower our future generation in perfecting this.”

For more information about Talk the TIC, visit

About Parker University — Parker University, located in Dallas, is one of the country’s leading educators of health care professionals with an international student enrollment. Founded in 1982, this private, nonprofit educational institution prepares men and women to become doctors of chiropractic. Parker University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award the bachelor of science and doctor of chiropractic degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, GA, 30033-4097 or call 404.679.4500 for questions about the accreditation of Parker University. The doctor of chiropractic degree program of Parker University is accredited by the Commission on Accreditation of the Council on Chiropractic Education, 8049 North 85th Way, Scottsdale, AZ, 85258-4321. Tel: 480.443.8877. For additional information about Parker University, visit the college’s website at @ 9:38 am | Article ID: 1310488740

Los Angeles Rich in Chiropractic History

By Michael Dorausch, D.C.

I don’t know if chiropractic history is still taught in chiropractic schools, but I would imagine most chiropractors hopefully know that chiropractic was founded by DD Palmer in 1895. The birthplace of chiropractic is Davenport Iowa and the Palmer School of Chiropractic located in that city is commonly referred to as the Fountainhead. Chiropractors, including DD Palmer himself, began appearing on record in other US states shortly after the 1890s. The first record I have of a chiropractor practicing in Los Angeles California is in the year 1902. Chiropractic in the Los Angeles County area was receiving newspaper attention by 1905. Not much of the press was good, as some medical doctors in those days, felt this new science of chiropractic was invading on their turf. This newspaper clipping comes from June 21, 1907 and it appeared in the Los Angeles Times.

chiropractors have legal rights in California“Chiropractors” Have Legal Rights in California

The newspaper clipping involves the profession and it was for a test case in where a chiropractor was arrested (C.D. Greenall) so that courts could determine whether chiropractors had a legal right to practice in the State of California. The chiropractor was represented by a young graduate from the USC Law Department, Philaletha S. Michelson. In the newspaper clipping chiropractic was defined as “a method of removing the cause of disease without the use of drugs or the surgical knife.”

greenall represented at arraignmentThe newspaper clipping reads: Greenall was represented at his arraignment in Justice Seiph’s court by Philaletha S. Michelson, a young woman graduate of the U.S.C. law department. Thoroughly in sympathy with her client in his methods of treating certain forms of nervous troubles, she says the case will be carried to the highest court in order to establish the exact status of chiropractors. She claims that those expert in this system should have a legal right to treat patients who desire such treatment. Chiropractic was defined by the young Portia as a method of removing the cause of disease without the use of drugs with a surgical knife. Treatment is given to the spinal cord, and it is claimed to have proved successful in certain forms of disease.

While this is just one newspaper clipping, I find it fascinating that chiropractic is older than the beach city I live in (Venice of America – where development didn’t begin until 1905). Most chiropractic related history I’m unearthing for California is centered in downtown Los Angeles, with some pre-1910 activity taking place in Pasadena, and Long Beach. Chiropractic does live in California, and it’s now been in existence longer than many of our cities, streets, colleges and traffic jammed freeways.

The first chiropractors in the LA area were practicing in downtown Los Angeles, Pasadena, Long Beach, Glendale and the San Fernando Valley. I’ve yet to do research on chiropractors in the surrounding desert areas (like Riverside County, Palm Springs and Indio) but I expect we’ll see chiropractic practice beginnings in those locations not long after 1910-1920.

For those who live in LA, be reminded that in the early 1900s, there was a spectacular transportation system in place (provided mostly by the Pacific Electric Railway) throughout the LA County area. Nearly all trains routed through Los Angeles Street (P.E. Building) and the downtown area was quite a hub for commerce, business, and even education. I’ve also noticed a large amount downtown Los Angeles dental offices in existence during this period.