Month: April 2010

Los Angeles Southwest Chiropractic District CCA Meeting May 2010

By Michael Dorausch, D.C.

The CCA Los Angeles Southwest Chiropractic District is hosting a four course dinner with expert personal injury attorney, Shawn Steel, in Redondo Beach California on May 19, 2010 beginning at 7 PM. The event is taking place at Buca Di Beppo on Pacific Coast Highway and it’s sure to be a good time for all who attend.

California Chiropractic Association (CCA) members and nonmember chiropractors are invited to attend the four course dinner and Wednesday night presentation. Early bird registration is by May 12, 2010 and the cost for CCA members is $35. The cost for CCA nonmembers is going to be $45 if registered before May 12. Registration after May 12 will be $40 for CCA members and $50 for CCA nonmembers. For those chiropractors that like to pay at the door the night of the event, CCA member attendees can expect to pay $45 with non-CCA members paying $55. Whether you’re an early bird, regular registration, or are paying at the door, it’s a terrific value.

Shawn Steel Leroy Perry
Chiropractor Attorney Shawn Steel and Doctor of Chiropractic Leroy Perry

Shawn Steel has been an expert personal injury attorney for three decades in the state of California. He was one of my instructors at Los Angeles Cleveland Chiropractic College and I’ve attended his weeknight dinner CCA events in the past. He covers the topics in detail, but he keeps the event lively and encourages audience participation, Shawn knows most chiropractors have had a long Wednesday by the time 7 PM rolls around.

On the Wednesday night event he’s going to be covering topics related to personal injury in the state of California. Things like learning how to negotiate so chiropractors can get paid, learning how insurance adjusters are using Colossus, discovering what insurance adjusters do to cut bills, and research on actual negotiations of personal injury cases will be discussed. Even at $55, there is great potential for maximum return on investment by chiropractors working in the state of California that provide care to people having been in auto accidents or sufferers of other personal injuries.

Location: Buca di Beppo Redondo Beach – 1670 S. Pacific Coast Highway, Redondo Beach, CA 90277 – 310.540.3246
Reserving a Seat: Call 310-540-5529, fax earlybird prepaid registration to 310-540-3866

I’d love to see a CCA District PayPal option for registering online in cases of events like these. That way instead of mailing a postcard at $.44 each, the CCA District chapters could send e-mails along with PayPal links for payment option. The CCA may also want to look at Eventbrite specifically for dinner events and meetings were chiropractors are preparing. It’s a terrific service and it can all be done online. @ 9:47 am | Article ID: 1272559687

Bay To Breakers for Chiropractic 2010

By Daria Belov

San Francisco is in preparation for another Bay to Breakers event the third Sunday of May 2010. What has been a San Francisco tradition for nearly 100 years, the 12km foot race is held every 3rd Sunday in May, and it attracts serious runners, multitudes of costumed participants, and a multitude of those supporting things like chiropractic care for runners (even the ones dressed as storm troopers).

Planet Chiropractic received communications via the CCA regarding a “Bay To Breakers for Chiropractic” walk, an organized effort to get 60 or more chiropractic supporters walking the Bay to Breakers course on May 16, 2010.

Run Healthier with Chiropractic
Photo: Run Healthier with Chiropractic – Bay to Breakers 2010

San Jose Chiropractor, David Hoewisch, is organizing the effort, he writes… “Anyone who is a chiropractic supporter is invited to walk with us in the annual Bay To Breakers event. Our goal is to get 60 chiropractic supporters to walk the course.” Dr. David Hoewisch can be contacted at (408) 985-8118.

We covered the 2009 Bay to Breakers San Francisco race and event and also had a post featuring San Francisco 2009 Bay to Breakers Results and Photos. It’s a spectacular time to be had by all, and chiropractic supporters should have a ball while doing the walk and getting the word out on the world’s leading natural form of healthcare.

Here are some why, where, when, and other details from Dr. David Hoewisch related to the event. Let him know ASAP that you’re going to be participating.

Why: Public Relations, when 60 people clad in the same T-shirt walk by chanting “Hey Ho, Chiro” and carrying a banner, people take note. This is inexpensive advertising for the profession, and it’ll be lots of fun!

When: Sunday, May 16, 2010, meet at 7:30AM, estimated finish time is 11:30AM. We start our walk at 8:30AM

Where: Meet in front of the Moscone Convention Center on Howard between 3rd and 4th St. in San Francisco and look for the 40′ yellow banner

Details: Your sweats will be brought to the finish line. You’re responsible to get back to the start. The Muni bus back to the start is $10.00. Free ‘Chiropractic Works’ T-shirt to all. For an official B2B T-shirt, register online at Join us after the ‘walk’ at the Cliff House for a magnificent brunch. Cost ~$25.00/person.

RSVP: To Dr. David Hoewisch, 408-985-8118; if no answer, leave your name(s) and T-shirt size(s) on answering machine. Deadline to register for a chiropractic T-shirt is May 1st. You can still walk with us even if you: 1) don’t register for a T-shirt by 5/1 and 2) even if you don’t let us know in advance that you’re coming. Come on and suprise us.

All the best to everyone participating in this run, race, walk! @ 9:40 pm | Article ID: 1272429640

Coachella Palm Desert Local Chiropractic

By Michael Dorausch, D.C.

There is a lot of people living in the Coachella Valley Palm Desert area of Southern California, and there’s an amazing amount of medical services provided. I was doing some on-site research last weekend in the Rancho Mirage and Palm Desert area and I was blown away by how many dental offices, medical offices, orthopedic facilities, and even MRI diagnostic centers that were in the region. You’d think the place would be rife with chiropractic offices but by the looks of what I’ve been finding out, opportunities for practicing chiropractic in the Palm Desert, Palm Springs, and/or Rancho Mirage areas are abundant.

It’s the desert, no doubt about that, and there is searing heat in the summer months. Still, just like in regions of Phoenix Arizona, more and more people are moving to the desert and choosing to live there year-round. While plenty of Canadians and other snowbirds visit the area seasonally, there’s many more making permanent residence in cities like Rancho Mirage or Cathedral City.

While the Palm Desert area has been long known for a place where senior citizens can retire and enjoy the good life on the golf course, the average age of new residents is getting younger each year. Add to that and almost nonstop construction cycle of new neighborhoods, golf resorts, casinos, shopping centers and commercial buildings.

Rancho Mirage CA Monterey DriveCommercial Real Estate for Lease – Rancho Mirage California

I love some of the styles used for building in the Palm Desert area. This photo is of a building for lease on Monterey Drive in Rancho Mirage. It’s near a local Home Depot, Sam’s Club, Wal-Mart, and other major retail outlets. It’s more than likely priced too high for the typical chiropractic practice and is more situated as a retail rental space but it is only one example of dozens of commercial spaces I found for lease, rent, or ownership in the Palm Desert/Coachella Valley area.

Putting aside chiropractic philosophy for a moment, I would imagine chiropractors focusing on personal injury (like auto accidents, motor vehicle collisions, etc.), could stay busy year-round practicing in the Palm Desert area. There’s also likely plenty of opportunity for chiropractors seeking to operate nonsurgical spinal decompression clinics. There’s certainly no shortage of orthopedic and neurological surgeons in the region. And with all the golf resorts nearby, the prevalence of L4 L5 lower back spinal disc herniations has gotta be off the charts.

Lets not forget the average person that goes to work each day (not everybody in Palm Desert is on vacation) that would benefit from regular chiropractic wellness care (not the personal-injury clinic or disc decompression type practices mentioned above). Add to those workers, their families and their children, and you’ve got some rocking potential for chiropractic care in the desert of Southern California.

Before you begin complaining about the heat, May I remind you that world-famous Joshua Tree National Monument is within very close driving distance. So are the mountainous (and much cooler) trails of the San Jacinto Mountains, and beautiful vacation places Idyllwild. Residents aren’t even far from a trip to Big Bear for mountain biking in the summer and snowboarding and/or skiing in the winter time. And I haven’t even mentioned the Indian Casinos. I’ve stayed and played at more than two and I’ve been impressed (I still love traveling to Las Vegas for casino entertainment) enough to return for multiple visits. Food in the Palm Desert area as spectacular as well, there is a ginormous selection of restaurants stretching from Palm Springs to Indio and Coachella.

I’ll the continuing research on the area in relation to chiropractic offices, potential chiropractic employment, and will get some feedback from local desert chiropractors life off the 10 Freeway in Southern California’s Palm Springs/Palm Desert/Rancho Mirage/Coachella areas.

Palmer College Inaugurates Fourth Chancellor During Historic Ceremony

Palmer Chiropractic News

(Davenport, Iowa) — With due ceremony, complete with pomp, circumstance and remarks from dignitaries, Palmer College of Chiropractic inaugurated its fourth chancellor, Dennis Marchiori, D.C., Ph.D., on March 11, 2010, in the auditorium of Vickie Anne Palmer Hall on Palmer’s campus in Davenport, Iowa.

Palmer Chiropractic College Inaugurates New Chancellor
Photo: Palmer Chiropractic College Inaugurates New Chancellor

Dr. Marchiori’s eloquent inaugural speech inspired the audience, which included about 500 people in the auditorium, plus faculty, staff and students watching via a live feed from Palmer’s West Campus in San Jose, California, and Florida Campus in Port Orange, Florida. Guests included chiropractic college presidents, leaders of area colleges, Quad-City community leaders, family and friends of Dr. Marchiori, Palmer Board of Trustees members, and of course, faculty, staff and students from Palmer College’s Davenport Campus.

(To view a recording of the inauguration live feed, go to and select the inauguration video from the thumbnails below the live screen. To see photos from the event, go to the inauguration photo gallery on the Palmer website.) @ 9:54 pm | Article ID: 1270702517

Parker Alumni Treats Olympians during Preparation for 2010 Winter Olympic Games

Parker Chiropractic News

(Dallas) — Dr. Ford’s interest in the U.S. team began six years ago when he wrote to the Sports Performance Medical Division of the United States Olympic Committee (USOC) explaining his desire to serve as a chiropractor.

“It’s important for Olympic athletes to have a chiropractor travel with them because chiropractic completes the whole therapy for their body,” said Dr. Ford. “It’s such a team effort from everyone. There are always trainers, orthopedics, massage therapists, and other specialists. Chiropractors complete the treatment puzzle for those athletes.”

Vancouver 2010 Olympic Winter Games
Photo: Vancouver 2010 Olympic Winter Games – Credit: Megan Cole

Dr. Ford felt honored to provide care to our countries Olympians. “It’s such a good feeling knowing that you’re a part of a great team,” said Dr. Ford. “Everybody puts forth so much for one goal and that’s to make the team as good as possible.”

Dr. Ford also provides chiropractic care to the Baylor Track and Field team, the NFL’s New England Patriots, and individual athletes in areas ranging from gymnastics to figure-skating. He is also the owner and president of Vitality Sports Medicine Inc., which is based in Plano, Texas.

“I have tons of pride as a Parker graduate,” said Dr. Ford. “It feels great to remember that I came from Dr. Parker’s college that was founded under his principles and philosophies.”

Dr. Ford thinks it’s important for current or future students to know that he wasn’t soaring above all the others in his class, but once he went out into practice he really made use of what he learned. “That’s a credit to how good the education at Parker is,” said Dr. Ford. “They knew how to get it out of me and once I went into practice it flourished because I went by the Parker Principles.”

Dr. Ford plans to be invited back to additional tournaments to care for the athletes and hopes to travel with the Olympic team in the future.

About Parker College of Chiropractic Located in Dallas, Parker College of Chiropractic is one of the country’s leading educators of healthcare professionals with an international student enrollment. Founded in 1982, this private, non-profit educational institution prepares men and women to become doctors of chiropractic. For additional information about Parker College of Chiropractic, visit the college’s website at @ 10:22 am | Article ID: 1270142588