Super Bowl 43 (XLIII) between the Arizona Cardinals and Pittsburgh Steelers (Steelers won 27-23) featured 67 game-time advertisements televised on NBC that ranged in costs between $2.4 million and $3 million per 30-second Superbowl commercial slot. The Super Bowl is a marketers dream as it is the one televised event of the year where people excitedly tune in to watch the commercials. It’s becoming a national pastime to vote on one’s favorite commercials and talk about them during the days following the NFL’s big championship game.