Nearly a billion people tuned in to watch Superbowl 43 (XLIII) broadcast live today on NBC television. The Pittsburgh Steelers won the Super Bowl by a score of 27 to 23 over the Arizona Cardinals but who won and who lost in the world of Super Bowl advertising? With Super Bowl commercials costing companies between $2.4 million and $3 million per 30-second commercial advertising spot, it’s almost unthinkable to me that a company would not plan ahead with a Web strategy to handle the ginormous flood of visitors to their website receives seconds after the commercial has been aired. Superbowl 44 (XLIV) advertisers take note.

Super Bowl 43 (XLIII) is being televised on NBC and NBC in high definition (NBC HD) in the United States. Kickoff time in Tampa Bay is officially scheduled for 6:18 p.m. (which is Eastern time).