Everywhere I’ve looked on the Internet these past 48 hours I’ve seen searches related to Joe the Plumber. It’s reached the point that search engines are even suggesting related terms such as obama plumber and joe the plumber keating. What about all the “normal” plumber searches, like those seeking local plumbers, a plumber in Los Angeles, or a plumbing drain specialist in San Diego? I have to imagine the search traffic in the plumbing industry has significantly been affected these past few days, likely clogging some plumber web sites, with lots of new unexpected traffic.

Link exchange requests are a common e-mail received at the Planet Chiropractic office. I’m sure a large number of webmasters receive e-mails like these, and I suspect many of them are automated, and targeted at sites that appear on some list that has been thrown together at some point in time. In the past 10 years that I’ve been overseeing operations at planetchiropractic.com, I can’t think of more than three times that we’ve actually agree to some sort of link exchange. Not that it wasn’t a good idea at the time, it’s just not something we did. Today, it’s something we definitely don’t do, nor is it something I’d recommend as a practice for any website owner, except in some specific instances.