Join Chiroprassion Consulting with Dr Joe Borio to share in a transformational experience in practice growth. Learn simple and easy nuggets to put into your practice in a day that are impactful for growth and retention of patients. Learn new ways to attract new patients from internal procedures as well as what you can do outside to target your ideal patient. Our practice events begin Friday afternoon at 4:30 and go to 9pm. Friday night is Philosophy Spizz for practice and your life. Event party begins at 9pm and goes till 11. Saturday event begins at 8am and goes to 6pm. We will hit protocols, procedures, science, business, and financial mastery. Join me, Dr Joe Borio, in Chicago March 8 and 9 at the Drake Hilton. register Today for early registration $199. www.chiropassionconsulting.com
By Michael Dorausch, D.C.
Nothing like a Wednesday night at the Air-Conditioned Supper Club in Venice Beach California, hanging out with some of West LA’s biggest geeks and nerds.
The digital media space in West Los Angeles has subtly been growning for the past few years now, and things are no longer as quiet as they used to be. I recall Brian Deagan, reporter for Investors Business Daily, commenting more than two years ago, that West Los Angeles will become a digital hub of Web 2.0 media. From the sold-out crowd I witnessed last night, I’d say Brian’s predictions are right on target.
Among recognizable LA faces I saw last night were Crystal Williams (who I met at wordcamp 2007, and hadn’t seen since barcamp LA 2007), Mark Jeffrey (CTO of Mahalo.com and author of The Pocket and the Pendant), Elmer Thomas (CEO of ThemBid), Nicole Jordan (who was an incredible host when I was at Vegas Pubcon), Marwan Soghaier (of Rubicon Project – I love these guys!!!) and Shira Lazar (who was busy interviewing lots of folks at the event).
There was lots of conversation and excitement revolving around like-minded groups getting together in the coastal LA. While some companies and representatives drove in from places like Riverside in Burbank, many conduct business in the local area. Mahalo is in Santa Monica, the Rubicon Project is now in the Marina del Rey area, and Planet Chiropractic has been in Venice, since the office moved from their downtown LA location in 2001.
I picked up a few pieces of new shwag (which I’ll likely be mailing to schwag addict Tamar Weinberg) and had a great time getting reconnected with the guys and girls of digital media and Web 2.0 in Los Angeles.
By Michael Dorausch, D.C.
This post is not about the week and weekend weather that is pummeling California. That information can be viewed via the California storm news article posted earlier today. This article is about how quickly information on the Internet can travel, and how independent news web sites (unlike major outlets like the New York Times and Reuters) can deliver up to date and relevant news pieces, that oftentimes result in significant bursts of new traffic, and fresh inbound links.
As I write this post the rain is pouring down hard on my beach adjacent home in coastal Los Angeles. Earlier today I was home for a lunch break from my chiropractic office and there had not been much rain falling locally. That was not the case for areas such as San Francisco and other parts of Northern California. News reports were coming on pretty heavy regarding high winds, potentially record snowfalls, and a significant amount of precipitation. Is was only natural that people would soon be searching (many already were) for information regarding airports and flight delays, power outages, and other storm related information. In the face of an oncoming storm, opportunity was presenting itself.
When Matt Cutts of Google was asked this past December about building web sites, he suggested making a compelling service. So how does a site that has a primary focus on the topic of chiropractic (likely not compelling to a large audience) make that happen? Find out what people seek and deliver it (and if possible, tie it to your niche).
I’ve talked about these methods before (received national press this summer regarding the same topic) and I’ll likely talk about it again. During my lunch break I was wondering how much rain was potentially going to fall in Los Angeles this weekend so I checked the news. There was not much information available as nearly all articles were focused on the Sacramento and San Francisco areas. There were reports that this ferocious storm could force millions to lose power and could possibly be one of the strongest to hit the Golden State in decades. The next thing I did was check a service by Google called Hot Trends. At the time I checked there were a handful of searches related to the storm. I figured if the weather reports were right things were going to get increasingly worse and people were going to be searching for more information.
The steps i took required some research since in order to provide compelling information I wanted to create a piece that would actually be of value for people seeking California weather related info.
I collected information about airports, traffic and weather maps and quickly built a list of resources. I live in Southern California and have traveled through many of the state’s airports so those were easy to recall. I also practice chiropractic in West LA and I know that increased rain equals increased auto collisions and people coming into health-care offices and hospitals suffering from weather related slips and falls. I felt I had a general idea as to what people would be searching for as the day went on (and possibly through the weekend).
I haven’t checked website traffic stats yet but preliminary data I’ve seen looks good so far. I grabbed some screenshots in my office earlier but I forgot to save them to my USB drive so I grabbed two more when I got home.
The ones I had earlier showed the terms california weather and california storm being spicy hot (these screenshots show the terms listed as hotness: medium). What was spicy to me was that Planet Chiropractic was listed as one of the top sources for news related to both topics (notice it’s listed with two major news networks in the lower screenshot).
Taking a look at some of the related searches and then looking back on the article that was published earlier I discovered the terms Los Angeles weather, San Francisco weather, California storms and California weather (as well as others) were popular keywords likely driving traffic to the web site.
I could claim that I planned it that way but I really didn’t have that much information available when I wrote the article so I basically relied on my innate instinct as well as the data at hand. The reality is that you can write an incredible article and no one may find it so timing is also important.
As predicted the weather has continued to worsen in the Los Angeles area (considerable winds are blowing now) and news regarding millions losing power, traveler delays, airport closures, auto accidents and injuries, Caltrans sig alerts (California transportation information), and other storm related topics, will undoubtedly be increasing throughout the weekend.
The take away here is that with the right amount of effort and the applicable knowledge, independent blogs and web sites can provide journalistic reports of current events, providing people searching the web with valuable and relevant information, thereby increasing traffic and the potential for inbound links and future visits.
So widen your nets webmasters and start building a path to your homepage.