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Massage Chairs and Mattresses
By Michael Dorausch, D.C. The mail keeps coming. I often wonder if other chiropractic offices receive as much mail as I do. I have to assume that they do. For such a small industry, it’s amazing how much marketing material and product advertising letters and postcards chiropractic offices receive each day. Today alone, I received…
We Chose a Positive Attitude Profession
By Michael Dorausch, D.C. There may be no profession on the planet that is more positively focused than chiropractic. The entire foundation chiropractic is built upon is in helping people express the best version of themselves. Within the profession, and publicly, we may use different terminologies to describe it, but at the core we are…
Visiting NFL Stadiums
Today marks the first day of postseason play in the NFL, and while I’m excited there’s games on Saturday and Sunday, I’m already missing regular-season NFL play. For several years now, I’ve been traveling (oftentimes with Raiders fan MrsChiropractic) to football stadiums throughout the United States. We try to visit at least two stadiums per…
Navigating the Chiropractic Classifieds
By Michael Dorausch, D.C. We have recently updated the classifieds section on Planet Chiropractic and I wanted to share some links for those of you seeking our most popular categories. Most importantly is the mainpage: Chiropractic Classifieds On that page you can view all of the categories and see how many advertisements are posted to…
Potential Keyphrase Ranking with Twitter
By Michael Dorausch, D.C. I set out to perform an experiment this morning related to longtail keyphrases (in this case focused on local search). Using Twitter, the popular micro blogging service, I sent a tweet to followers, asking them to share information about their location, and local weather. An investigation like this one works best…
10 Styles of chiropractic adjusting tables
By Michael Dorausch, D.C. When you’ve been in chiropractic practice long enough, you notice people doing the funniest things with chiropractic benches and tables. Having been around these pieces of equipment for nearly 2 decades, one begins to take for granted the assumption that everybody knows how to lie down on a table, how to…

