Month: February 2013

Sid Williams Celebration of Life Assembly and Memorial Dedication

Life University

Life University to honor Dr. Sidney E. Williams March 8, 2013 A “celebration of life” assembly and memorial dedication will be highlighted by distinguished guests and speakers.

Dr. Sid Williams - Marietta Georgia Marietta, Georgia — Dr. Sid Williams’ funeral was a family affair, as it should have been, but there are thousands who wanted to celebrate his chiropractic life. Therefore, on the afternoon of March 8, 2013, Life University will be honoring and celebrating the life of Dr. Sid.

The event will go from 2:00 p.m. until about 5:00 p.m. on March 8, and include a processional march, assembly with public, political and sports figures in attendance, and conclude with a memorial dedication at the Bell Tower in the center of campus.

Chiropractors and friends of Chiropractic are invited to attend the event. In addition to the assembly and memorial, there will also be an intimate black tie gala event that evening which costs $55 per person for those who want share their Dr. Sid experiences with friends and colleagues.

For more information, and to RSVP for either event, please go to:

For more information about the Sid Williams event or Life University, please contact Craig Dekshenieks in the Marketing & Communications Department at (770) 426-2833.

About Life University – Founded in Marietta, Georgia in 1974, Life University is a health sciences institution most known for its chiropractic program, the largest in the world. Life University is regionally accredited by the Southern Association of Colleges and Schools (SACS) to award four-year undergraduate and graduate degrees in a variety of health care, science, business and general studies fields, and also has programmatic accreditation through the Council on Chiropractic Education (CCE) and the Accreditation Commission for Education in Nutrition and Dietetics (ACEND). The mission of Life University is to empower students with the education, skills and values necessary for career success and life fulfillment, based on a vitalistic philosophy. @ 10:02 am | Article ID: 1362063729

312 Dollar Yellow Page Directory Listing

Often times small business owners (chiropractors) receive solicitations by mail that appear to be bills for advertising. Directory listings for “Yellow Pages” types of companies have for years been notorious for sending these mailings. Business owners beware, nearly 100% of these are not bills but rather a solicitation for goods or services. I feel they are a huge waste of money but I imagine the practice could be extremely lucrative for a directory company.

I scanned one I recently received at my ADIO Chiropractic office and wanted to share it with you. I divided into 4 sections below. Here is the top of page.

yellow pages order formA Yellow Pages Directory Order Form

Looks official eh? Mailed in December to ADIO Chiropractic in Los Angeles, and it looks like a bill. It has the familiar “fingers walking” in the logo, along with an address. There’s a tracking number and options to edit the listing and even include a logo.

yellow pages directory listingSection 2 shows listing and classification as CHIROPRACTORS DC, followed by a classification code and a yearly amount of $312.55. I wonder how many businesses mail those checks in? If it were an internet paid link directory, I still wouldn’t advise mailing a check (or making payment via credit card), paid link directories are a no-no for Google.

yellow pages paymentThe section above does state that this is not a bill, but an offer (solicitation) for goods or services. It also states that you are under no obligation to make a payment unless you accept (want) the offer. My guess is many don’t see or read the info and they mail in payment, otherwise I would not have been receiving mailings like this one several times per year for the past decade plus.

312 dollar yellow page listing

The last section is what gets mailed in (should you accept the offer). The company accepts credit cards, checks and 30 Days Net payment. They do include their mailing address and Tax ID on the section that gets mailed in, and I suppose if a business owner wanted to they could make payment and have a tax write-off for advertising.

I don’t know about you but I’d say there are far better ways to advertise.