Regardless of your e-mail provider, chances are there is spam in your e-mail inbox. This topic has been covered a gazillion times but it’s usually focused on the types of spam most of us typically receive. There’s the lottery winnings, the small-business loans, the cheap rates on medication, real estate and stock deals, and such. Spam like this is probably sent in the billions each day, and it’s a major drain on user productivity, electricity, and computer resources. Nobody likes spam (except maybe spammers) so why is it such a common practice for businesses to spam within their industry niches?