Sometimes it’s good to get outside the box of one’s own industry to discover what commonalities we may have with others. Developing a better understanding as to how others perceive your industry can go a long way in finding ways to provide better communications and services. A few weeks ago I came across a popular breast-feeding blog authored by a woman named Jennifer Laycock. While I was reading through some of the posts, I found myself thinking this was the type of blog I’d suggest visitors of Planet Chiropractic read. What I found most interesting though was that until I came across Jennifer’s blog, I had only known her as the Editor of a popular online guide to better understanding search engines.