Everything from hotels, airlines, restaurants, nightclubs, churches, and chiropractic offices, are being searched for online. People aren’t necessarily wanting to learn about nightclubs for instance, they want to know if there is one near them, so they can go party like a rockstar. The same holds for popular brands such as Starbucks and Target, most searchers are interested in finding the locations of these businesses, rather than seeking information about the brand themselves.

My name is John Maltby. I’m a chiropractor. I’ve been in practice for 29 years in the hot community of Blythe, California. Presently I’m serving as President of the International Chiropractors Association. The ICA has an official affiliation with seven chiropractic colleges in the U.S., as well as a membership outside the United States representing almost 50 countries.