By Victor Naumov, D.C.
New Milford, NJ – Back in 1997 while still a student at NYCC, a new dad to his oldest son, Bryant (now 12), and a superhero fanatic, Dr. Vic Naumov,DC dreamed of creating and utilizing superheroes to teach the children of the world about chiropractic history and its’ healthcare benefits. Armed with nothing more than a pencil and a dream, Dr. Vic created The Chiro-Squad, Guardians of the 33 Chiropractic Principles! Specifically named for the three regions of the spine, Cervico, Thoracico and Lumbardo were born.
Their story begins back in 1997, after a meteor crashed into the earth and was unexpectedly found by three teens. The fallen meteor gave off a strong flickering light and a soft humming sound which quickly peaked the teens’ interests. Suddenly, a warm and inviting hologram appeared before them taking the shape of a beautiful middle aged woman. In an assertive, yet motherly voice, she began to speak to the three teens saying “HELLO, my name is Earthena and I am the queen of the universe, I bring balance to this region of the galaxy. As you are the first to gaze your eyes upon me, I have chosen you to help me bring balance to the people of earth, to fight for what is right in nature and to guard the 33 Principles of Chiropractic throughout the planet earth.” The three teens stood paralyzed in amazement, then humbly accepted Earthena’s challenge and in doing so their fate along with the future of the chiropractic profession, was sealed. Now, their true journey begins and we invite you to become part of their adventure…
Upon graduation in April of 2000, with nothing more than his passion, his purpose and a $2,500 loan from his very supportive mother-in-law, Dr. Vic opened his New Jersey family practice and exclusively used The Chiro-Squad as his secret weapon. He used the superheroes in a simple 1-2-3 system, enabling him to educate children of all ages and their parents about the importance of having their spines checked regularly for subluxations.
In early 2008, his ten year old son, Conor, questioned why his health was better than his friends. At that point, Dr. Vic explained that his body works to the best of its’ ability because he gets his spine checked regularly and adjusted when needed. Conor asked his friends if they go to the chiropractor regularly, most said no. In hearing this, Conor suggested to his dad, to bring the Chiro-Squad Kids Club System mainstream to help all kids be healthier and learn about chiropractic, just like him.
And so another family business was born. The Chiro-Squad premiered to the chiropractic profession at the 2008 Florida Chiropractic Association Expo. Dr. Vic and his wife, Colleen, taught chiropractors the simple 1-2-3 internal kids marketing system they’ve successfully used in their practice over the past eight years. In doing so, the weekend served as an ideal opportunity for them to reenergize and reestablish the foundation of pure chiropractic.
The 1-2-3 internal kids marketing system, affectionately known as the Chiro-Squad Kids Club, is now available for purchase on our website, www.ChiroSquad.com and consists of the following steps and items.
Step 1: Matte and display in a black frame the 3 specifically designed posters in your office. Matte the waiting-room poster on RED and the other 2 on BLUE and GREEN for your adjusting rooms.
Step 2: After their first adjustment, write their name on the Official Chiro-Squad Kids Club Membership Card and present it to them and welcome them to the club.
Step 3: After each follow up visit, give out 1 of 3, I’m a Chiro-Squad Kid Stickers.
This “Exclusive Office Kit” is the simplest, most creative and time tested 1-2-3 method of getting the kids you already have in practice excited about chiropractic care, while planting the seed for parents who are practice members not currently bringing their kids to have their spines checked.
For more information please visit our website www.ChiroSquad.com or call our office at 201-265-8688.
Chiro-Squad(TM)
“The Original Chiropractic Super-Heroes, Guardians of the 33 Principles”
Their Message: Straighten Up & Fly Right!
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