Month: June 2011

CORE Chiropractors the Life West Wave and Dynamic Essentials

By Michael Dorausch, D.C.

Here are a few July and August chiropractic event updates for Los Angeles California, Oakland California, and Marietta Georgia. All of these notifications came via my e-mail. Personally, I find it’s important to hang out with other chiropractors regularly, as it keeps me reminded that I’m not in this by myself. There are local events (like CORE Pasadena and DCS Orange County), and large events (like The Wave and Dynamic Essentials), and I do my best to attend both kinds. By the way, the CCA conference in Reno this past June, was terrific.

chiropractor embarking on a road trip
Chiropractors embarking on a summer conference road trip
Southern California

CORE Pasadena – Chiropractors on the Road to Excellence
Presents: Lee Wood, D.C.

When: Thursday 7/28/2011
Where: Health Advantage Health & Wellness Center – 1450 N. Lake Ave., Pasadena, CA 91104 (626) 798-7805
Time: 7:00 pm
Cost: Free includes Food and Beverages

Northern California


I am personally inviting you to take an amazing journey with me at ‘The WAVE‘. This special two-day event brings together over 35 of today’s chiropractic super stars, all in one place at one time. Re-energize your soul, your mind and your practice! Bring your team! Register today!

I’ll catch you at the WAVE!

Brian Kelly – President – Life Chiropractic College West

Wave Events
Inauguration of Dr. Brian D. Kelly – Friday Evening

Life Chiropractic College West is honored to induct Dr. Brian D. Kelly as its second president in the college’s prestigious 30-year history. Join us in the formal proceedings as we celebrate the New Wave. The Inauguration will be followed by a cocktail reception featuring an 18 piece swing band. (Formal attire; black tie optional).

Special Program for Prospective Students
Prospective students are welcome to attend Saturday for free! Experience the amazing world of chiropractic with visionaries from the field. Meet current Life West students, Admissions and Financial Aid representatives. This one day will change your life! For more details and to register, check out the Prospective Students page at

The Wave Luau – Saturday Evening
With live performances set to dazzle your eyes and inspire your soul, take a trip to the tropics. Break out your Aloha shirt and enjoy some tropical treats with friends and colleagues. The celebration will include a special acknowledgement of the classes of 1986, 1991, 1996 , 2001 and 2006. It will be an event reminiscent of the finest luau on the Big Island.

Marietta Georgia

Dynamic Essentials – Life University To Honor Drs. Sid & Nell – Be A Part Of This Historic Event

Dear Doctor:

Come to the July 21 D. E. Meeting and join the hundreds of D. E. attendees who are coming early to celebrate with Drs. Sid and Nell as they are recognized and honored at Life University.

The special ceremony begins at 12:30 p. m. on Thursday, July 21 on the Life campus. The University is providing transportation from the Embassy Suites Hotel to Life and back.

Following the ceremony, lunch will be provided for everyone; however, you must RSVP or call 770-426-2605 so you can be included in this grand event.

The dynamic D. E. program will begin at the Embassy Suites at 7 PM where once again you will be able to hear from the man who started it all: D. E., Life Foundation and Life Chiropractic College! Now in his 80’s, Dr. Sid is still delivering a powerful message from the Lasting Purpose success principles–principles that can literally change your life!

ChiropracTIC is alive and well at D. E.! Come and be a part of the most inspiring, motivational and principled chiropractic event to be found anywhere! You will get philosophy, you will get technique, you will get management–all presented from our profession’s most successful volume practitioners. It just doesn’t get any better anywhere and you need to be part of it.

We look forward to seeing you, your family and staff on July 21! To register, call Melba at 770-438-9949.

Dynamic Essentials
Phone: 770.438.9949 @ 9:23 am | Article ID: 1309451003

Ratledge System of Chiropractic Schools

By Michael Dorausch, D.C.

I’ve written before about historic chiropractic schools (like Manhattan Chiropractic College), places that existed as long as 100 years ago, but are no longer around today. In cases like the Los Angeles College of Chiropractic (now SCUHS and currently in Whittier, California), I’ve shared advertising from when the school was located at 920 Venice Blvd. in Los Angeles California around 1946. While LACC was established in 1911 in Southern California, it was not the first school of chiropractic on the West Coast. That honor goes to the Ratledge System of Chiropractic Schools, established in 1908, and initially located in the heart of downtown Los Angeles.

Ratledge Chiropractic Schools 1912Ratledge System of Chiropractic Schools – Los Angeles, California

The historical image shown here is of a classified ad placed in a 1912 publication of the Los Angeles Times. Among the Hollywood School for Girls, the Page Military Academy, and a Girls Collegiate School, is a liner ad for the Ratledge System of Chiropractic Schools (highlighted in red). The advertisement also reads… The Only Chiropractic School on the Pacific Coast. It’s location is marked as the Fourth Floor of the Hamburger Building, on the corner of 8th and Hill Streets, in Los Angeles, California.

For those of you into chiropractic history, you may be interested to know that DD Palmer himself (the founder of chiropractic) was at one time an instructor at the Ratledge Chiropractic School. During the same decade, Palmer also maintained chiropractic practice hours, in the city of Pasadena.

Here’s where it gets interesting (at least for me). You likely don’t recall that the original Planet Chiropractic office was located in the 1913 built 548 building on S. Spring St. in downtown Los Angeles (a one-time very popular filming location). Around the time of 1999, real estate developers in the downtown LA area were purchasing buildings and converting them into lofts. Thinking about purchasing a loft myself I began doing some research on the area. Someone had introduced me to a 90ish year old property owner in the downtown area, and he showed me the inside of buildings that hadn’t had tenants in what appeared like 40 to 50 years (downtown LA was quite run down by the mid-1990s). One was the Hamburger Building. Go figure.

hamburger building downtown Los AngelesOrnate H on the Hamburger Building in downtown Los Angeles

Dr. Ratledge and his school of chiropractic was certainly not the only tenet in this massive and ornately designed building (later purchased by May Company in 1923). I believe at one time the ground-level housed the largest department store (Hamburgers Department Store) on the West Coast. In 1908, the City of Los Angeles Public Library occupied 31,000 square feet along the third floor of the same building, possibly being one floor directly below the West Coast’s first school of chiropractic.

The Ratledge School later moved to the address of 3511 W. Olympic Blvd. in Los Angeles, with the school later being sold to Carl S. Cleveland Junior, and being renamed to Cleveland Chiropractic College Los Angeles (the school I graduated from). Just shy of 100 years later, we see the cycle of history come near full circle, with the closing of the Los Angeles CCCLA campus taking place in August 2011.

I’ve walked 8th Street and Hill Street in downtown Los Angeles numerous times since Planet Chiropractic was established in the 1990s, but it was only today that I discovered this was the building, housing a chiropractic school that evolved into the one I would attend almost 90 years later.

Your Article Regarding Chiropractic Salaries

By Michael Dorausch, D.C.

The following arrived the other day via email. The person’s name has been excluded, but I felt this topic should be addressed publicly, as it may help more than one person make a conscious and educated decision about a career in chiropractic.

I just finished reading your article regarding chiropractic salaries, and first want to say thank you for delivering such helpful and unbiased information. As I am sure you receive hundreds of emails like mine, I was hoping you would have time to answer a few of my questions. It is sometimes difficult to find practicing chiropractors that are willing to be honest and open about their practice, chiropractic principles etc.

hands on chiropractor palpation
help people return to optimal health with chiropractic

From the time I started my undergraduate education I knew I wanted to enter the health field, and when I began talking to a close family friend (who is a chiropractor) I knew this was what I wanted to do. My dream was to be a chiropractor solely because I wanted to help people, and the idea that I could help people return to optimal health by reestablishing the way the human body was built to operate enticed me immensely. This family friend has been extremely successful in chiropractic (she made her first million her first year out of the DC program).

This is not at all my goal, I just hope to be able to make some kind of a living from the profession. I began going to Chiropractic conventions with her (Dynamic Essentials etc.) and kept in close contact with the schools I wanted to apply to and did everything I could to stay on this track. However, I got discouraged because many chiropractors made me feel like the field of chiropractic is a business rather than a health care operation. And also, that as a new chiropractor it is nearly impossible to make enough money to survive, considering new insurance regulations etc.

It has been hard not to give into the, I guess what one would call negative attitude, of those regarding this issue. What I have found in my research has recently been pulling me away from pursuing my dreams. I was hoping to be able to talk with you about the reality of some of these situations, and what you feel the driving purpose is at the core of many chiropractic practices. I am very sorry for the long email, I’m just hoping to receive some reliable information from a clearly knowledgeable source!

Okay, this is me speaking (Michael Dorausch), and I want to first say thank you for taking the time to send me e-mail. I won’t say that I am unbiased, but I will be honest, at least in the truth that I know as a practicing chiropractor. You are me 17 years ago, and it appears you’re experiencing one of life’s major contradictions, so let’s get to it.

From the time you started your undergraduate education you had some sort of spark, which was followed by the lighting of a flame, after talking with a family chiropractor friend. That is a similar scenario for many of us that are chiropractors today, have been chiropractors in the past, and even those that went to chiropractic school and failed. The thought of being able to help people, mixed with input from a magnetic individual (a chiropractor in this case), can be intoxicating. As a result, you developed a dream, “to be a chiropractor solely because I wanted to help people.”

You begin with a singleness of purpose (solely helping people) and then you settle for making some kind of living from the profession, and clearly tell me your goal is not to be extremely successful. You then provide yourself with three convenient obstacles. 1) discouragement of chiropractic as a business 2) impossibility of survival (insurance regulations as an example) 3) the negative attitude of others.

Got your attention? Discouragement, impossibility, and negativity. Those three will kill any chiropractic dream (or any worthwhile dream for that matter). Trust me, the Internet is full of chiropractic failures, who feel a need to perpetuate the negativity, so they never have to face the truth. For them, there was no dream and there were no goals. I gather you have more going for you than that.

In my experience, dreams are cool, but reality is where the magic happens. Ever hear the expression “bigger than my wildest dreams?” Let’s add reality to this dream of helping people. For my mindset, I prefer “serving people” over “helping” people, but whatever works for you.

When we start out with goals and dreams, we are typically idealistic and impressionable, so we have to be extremely careful as to what information we allow in. Going to events like Dynamic Essentials is great (I did so for years) but you have to understand that is a very business minded event, know that, even if someone tells you it’s not.

We all have our insecurities and fears, and to hide that when attending events like DE, I imagine some chiropractors are going to puff up their feathers and boast about million dollar practices, the numbers of people being seen, and the other business related things taking place. Can’t say I’ve never been guilty of such behavior, and admittedly, I’m a work in progress.

Where’s the service to humanity discussion? Where’s the love for the sake of loving, serve for the sake of serving, give for the sake of giving conversation? That’s a little bit more difficult to talk about. But if you stay focused on your goals, dreams and purpose, you’ll meet the ones that will share their wisdom with you. But you must seek it out.

Making some kind of living in chiropractic is not going to cut it. Get that obstacle off the table or don’t go to chiropractic school, it’s that simple. You’ll help a lot more people when you’re not in debt, I know that from personal experience. You may think you can do it right out of the gate, but life has a way of wearing you down (universal forces), and if you don’t have fuel in reserve (cash in bank and paying off student loans and other related debt) you’re gonna crash and go negative, becoming a failed chiropractic statistic.

You mention an “extremely successful” chiropractor that made her first million in her first year out of the DC program. I can see that perspective from someone that has not been in practice, and maybe it will motivate you or even discourage you, you’ve got to figure that out for yourself. Define for you, what extremely successful is, and own it in your heart and mind. You are here on this planet, defying the odds over millions of others that tried to get into this world when you did, so some may say you’re pretty damn successful already. For me, I’d want to hear that the chiropractor went to the office for 30 more years and continued serving her community, that is success for my current place in life.

Insurance is one of the easiest obstacles we can set up for ourselves, a perfect way to take no responsibility for our actions, should we fail. We equate insurance reimbursement with paying off loans and debt, and we combine it with the business of chiropractic, putting helping people (or service to humanity) in a separate category. That is flawed. If you are banking on insurance reimbursement to pay off your student loan debt, do not go to chiropractic school, it’s a bad strategy. Who then, is going to pay your expenses, your student loans, and all the other costs you are to experience in life?

Let’s review a few things. You’re considering chiropractic because you want to help people but you will incur debt throughout the process. Correct? The best plan that I know on how to accomplish that is to serve people chiropractic (get amazingly good at delivering adjustments) and create a fair exchange for doing so. Attract people into your life that value your services (you’ll develop and improve upon this skill while in practice) and serve them in a way that is congruent with your intention to truly help people. 100 chiropractors may tell you 100 different ways to help people and be successful, and they may even all work, I just know what works for me.

Insurance may be there or it may not. I heard the same thing about insurance 18 years ago and as far as I’m concerned it’s a non-issue. Know this, if you deliver the goods, people will value your chiropractic care and they will find ways to pay for it. Anyone that tells you otherwise is either trying to drive fear into you for some alternative agenda, or they simply don’t have a clue.

I can’t guarantee you’ll make a great chiropractor, that is in your department. I’ll say that so far, the rewards for me have been greater than I had anticipated, and I wouldn’t trade a chiropractic perspective on life, for anything. Regardless of your choice, don’t stress it, and have no regrets. Easier said than done, but when you’re on the correct path, you’ll know it. @ 8:52 pm | Article ID: 1308282762

Life University’s Campus Cafe Goes Green

By Michael Dorausch, D.C.

Life University’s Campus Café Goes Green, Earns Gold – Socrates Café awarded Gold-Level LEED Certification for green building

Marietta, GA — Life University’s (LIFE’s) new campus dining facility, the Socrates Café, was recently awarded Gold-Level LEED Certification, making it the second certified green building on LIFE’s campus (the LIFE Village Retreat, the first LEED Gold-Level certified, stick-built student housing in the country, opened in 2009).

In keeping with LEED (Leadership in Energy and Environmental Design) green building standards, the Café demonstrates sustainable use of construction materials, water and energy consumption during operation, reduced carbon output, and green waste management. In addition, Socrates Café is managed by Bon Appétit Management Company, which has won numerous industry awards for its commitment to sustainable food services. The Café sources local and organic produce, antibiotic and hormone-free meats whenever possible, offers daily vegetarian and vegan options including a full salad bar, and uses all-compostable dining ware.

Socrates Cafe Life University
Socrates Cafe Life University – photo by Michael Dorausch, DC

Gold is the second-highest rating conferred by LEED, the authority in green building certification. The recent achievement reflects a commitment made by Life University in 2007, when LIFE President Dr. Guy Riekeman signed on as a founding member of the American College and University Presidents’ Climate Commitment (ACUPCC), an effort by U.S. higher learning institutions to create sustainable campuses.

“LEED certification, particularly at the Gold Level, is a major achievement,” says Shannan George, sustainability coordinator for LIFE. “Life University set out to create the Socrates Café as an eco-friendly facility that reflects our values as an institution, and this certification proves that we succeeded, not only by our standards, but by some of the highest standards in green building.”

In the future, LIFE aims to have all of its new construction projects LEED-certified at the Silver Level or above.

About Life University – Founded in Marietta, Georgia in 1974, Life University is a health sciences institution most known for its chiropractic program, the largest in the world. Life University is regionally accredited by the Southern Association of Colleges and Schools (SACS) to award four-year undergraduate and graduate degrees in a variety of health care science, business and general studies areas, and also has programmatic accreditation through the Council on Chiropractic Education (CCE) and the Commission on Accreditation for Dietetics Education (CADE). The mission of Life University is to empower students with the education, skills and values necessary for career success and life fulfillment, based on vitalistic philosophy.

Source: Life University @ 9:03 am | Article ID: 1308067420

Palmer Takes 3rd in USA Rugby Final Four Championship

Palmer Chiropractic News

The Palmer College of Chiropractic Rugby Football Club claimed third place overall by beating the Boston Irish Wolfhounds 50-14 in the consolation round of the USA Men’s Division 1 Rugby Championship in Glendale, Colorado, on Sunday, June 5. This is the first time Palmer has finished higher than fourth place in the USA Men’s Division 1 national tournament.

National Championship Series USA Rugby“I want to congratulate our nationally recognized Palmer Rugby team on their strong showing this weekend,” said Chancellor Dennis Marchiori, D.C., Ph.D., who traveled with his family to Glendale to watch the team compete. “Not only is it exciting to watch these players demonstrate the passion they have for the sport, it is equally impressive to see these men showcase their Palmer Pride.”

The Palmer ruggers lost to Olympic Club 41-29 in a hard-fought semi-final match on Saturday, June 4. All tournament results can be found at

The 2011 squad is the first Palmer team to qualify for the final four in this tournament in back-to-back years, and is the first team to finish third overall. With many players set to return next year, the Palmer team has high hopes for the 2012 season.

The Palmer College of Chiropractic Men’s Rugby team made school history on Sunday, May 22, when it qualified for the USA Rugby Final Four championship for the second year in a row. The Palmer Men’s Rugby team qualified for the final four this year by defeating two tough clubs from the east coast in Manassas, Virginia, on May 21 and 22. On May 21, Palmer defeated the former Super League PAC rugby club 33-24, which set up the showdown on Sunday, May 22, pitting the Midwest number one seed against the Northeast number one seed Mystic River. Palmer jumped out to a commanding 29-7 lead and held on for a 41-21 win to send the team back to the finals.

Palmer Rugby Related:
South African Chiropractor Celebrates 30 Years in US
2009 Palmer Alumni Rugby Sunshine Tour
2008 Palmer Alumni Rugby Sunshine Tour

Palmer College of Chiropractic

Palmer College of Chiropractic was founded in 1897 by the discoverer of chiropractic, D.D. Palmer, in Davenport, Iowa. Approximately 2,300 students attend Palmer College campuses in Davenport, San Jose, California, and Port Orange, Florida. More than one-third of the 65,000 chiropractors currently in practice are graduates of a Palmer College of Chiropractic campus. @ 8:54 am | Article ID: 1307462098

Experience the Chiropractic Wave Event

By Michael Dorausch, D.C.

If you’re not busy surfing, hiking, running, and enjoying the beach all summer long, why not plan a trip to San Francisco California for a continuing education event being put on by Life Chiropractic College West? It’s a two day event taking place on August 5th and 6th and it looks like a spectacular lineup of speakers. Life West is located in Hayward, California but the event is taking place Oakland, California (so leave your San Diego Chargers hats at home).

Life West Wave Chiropractic EventThe August 5-6th chiropractic event is taking place at the Oakland Marriott City Center, in Oakland, California. I posted hotel information and other information about the event last month. The Marriott hotel is about 45 minutes from the San Francisco Airport (SFO) but personally I would fly in via Oakland (OAK) if you can get a direct flight. Short time in transit and typically a much less crowded airport. The Marriott has special room rates available, mention “Life West Wave” when making your reservations.

During the weekend, Life West will also officially be welcoming the school’s new president, Dr. Brian Kelly, with an inauguration event. That itself should be reason enough to make the trip to Northern California for a hopefully sunny August weekend.

There will be chiropractic continuing education offered for this event, chiropractors are encouraged to call (510) 780-4508 for information about CE credits that are available for particular states.

More than 35 speakers are expected to be presenting over the weekend. Among them are Liam Schubel, Bruce Lipton, Christopher Kent, Reggie Gold, Jeanne Ohm, Eric Plasker, Malik Slosberg, Larry Markson, Angus Pyke, Gerard Clum, Ron Oberstein, James Chestnut, Guy Riekeman, Dan Murphy, Bill DeMoss, Bob Hoffman, Peter Kevorkian, Tedd Koren, Brian Kelly, Barbara Loe-Fisher, Martin Harvey, Dave Jackson, Terry Yochum and more.

Get on a plane, train, or in your automobile, and make the trip to Northern California for a weekend of chiropractic provided by the folks at Life Chiropractic College West. See you there! @ 9:53 am | Article ID: 1307033644