Category: Internet

Chiropractic Research For Cheerleaders

By Michael Dorausch, D.C.

Are NFL cheerleaders helping chiropractors raise money for research? I stumbled across an interesting eBay auction today (link below) for an Autographed Cheerleader Calendar (Washington Redskins) which is apparently listed in order to raise funds for the Foundation for Chiropractic Education and Research (FCER).

cheerleader October 2008The screenshot to the left shows a cheerleader modeling for the October 2008 section of the calendar (that’s my birthday).
The auction is open until April 9, 2008 and it already had one bid when I checked the page. According to the eBay listing, the calendar is for 2007 2008 and it features autographed photos of Washington Redskins cheerleaders. No mention of these cheerleaders receiving chiropractic care but maybe we will get a scoop on that for the news.

Yes, cheerleaders have been featured in chiropractic news before. It appears this eBay item is located in Norwalk Iowa and the seller is: foundationforchiropracticeducationandresearch. Shipping is $10 via UPS ground.

I don’t know if any chiropractors want to put a calendar like this up in their offices (maybe if it were a Raiders calendar), but the auction states that funds from the sale will go to supporting the FCER and I’m sure they’d appreciate financial support from most anyone in chiropractic practice.

Click on the screenshot below this link to view the auction in progress (ends April 9, 2008)

autographed cheerleader calendar

Following Twitter Tweets Beyond 10 Pages

By Michael Dorausch, D.C.

This post is for my friends and followers on Twitter (my profile).

Have you ever woken up late and wondered what the people you’ve been following on Twitter have been up to? Maybe not, but I live on the West Coast and by the time I check in many UK and East Coast conversations have already passed me by.


Your twitter homepage displays 20 of the past tweets made by those you are following. If you scroll down to the bottom of your homepage you’ll see there’s a button that says “older” which allows you to view another page of 20 tweets.

For some, that’s enough to catch up on conversation, but others may want to go back a few hours more. The way the Twitter pages are currently set up, you can go back about 10 pages by continuing to click the “older” tab. Depending on how many people you’re following, that could be several hours of conversation.

twitter-olderClicking the “older” button provides you with as many as 200 tweets, 20 per page with 10 pages of access. But what if you want to go even further back than that?

You may have already noticed that when you get to page 10 the “older” button is no longer displayed, giving you only the option to view newer pages. Fear not, there is an easy way to view up to 48 hours of missed twitter posts, you just have to make some manual adjustments on the displayed URL. Let’s take a look at some more screenshots and I’ll explain.

This screenshot shows the URL of your second page of tweets (after you’ve clicked on the older button).


For the next 10 pages you’ll have two options at the bottom of the right hand side of your browser. You can view newer pages or older pages.


When you get to page 10 the URL looks like the one shown below…


and your only displayed an option to view newer twitter posts…


Okay, so the URL on page 10 reads like this…

To view page 11 simply change the string in the URL to this… page=11. Follow that same procedure to go back and view up to 48 hours of posts. When I checked this last night I was able to get as far back as to page 54, which would appear in the URL as follows…

This morning I was able to go back 60 pages. How many pages you can go back will depend on how many people you’re following on Twitter. Either way, it appears that you can get a total of 48 hours displayed using this method.

Happy twittering!

PS: I have found references to both tweet and tweat when describing twitter posts.

Twiistup 3 Draws Geeks and Nerds in LA

By Michael Dorausch, D.C.

Nothing like a Wednesday night at the Air-Conditioned Supper Club in Venice Beach California, hanging out with some of West LA’s biggest geeks and nerds.

The digital media space in West Los Angeles has subtly been growning for the past few years now, and things are no longer as quiet as they used to be. I recall Brian Deagan, reporter for Investors Business Daily, commenting more than two years ago, that West Los Angeles will become a digital hub of Web 2.0 media. From the sold-out crowd I witnessed last night, I’d say Brian’s predictions are right on target.

Among recognizable LA faces I saw last night were Crystal Williams (who I met at wordcamp 2007, and hadn’t seen since barcamp LA 2007), Mark Jeffrey (CTO of and author of The Pocket and the Pendant), Elmer Thomas (CEO of ThemBid), Nicole Jordan (who was an incredible host when I was at Vegas Pubcon), Marwan Soghaier (of Rubicon Project – I love these guys!!!) and Shira Lazar (who was busy interviewing lots of folks at the event).

Shira Lazar Elmer Thomas
Shira Lazar interviews Elmer Thomas, CEO of ThemBid

There was lots of conversation and excitement revolving around like-minded groups getting together in the coastal LA. While some companies and representatives drove in from places like Riverside in Burbank, many conduct business in the local area. Mahalo is in Santa Monica, the Rubicon Project is now in the Marina del Rey area, and Planet Chiropractic has been in Venice, since the office moved from their downtown LA location in 2001.

Rubicon demo
Representatives from the Rubicon Project gave demos all night long

I picked up a few pieces of new shwag (which I’ll likely be mailing to schwag addict Tamar Weinberg) and had a great time getting reconnected with the guys and girls of digital media and Web 2.0 in Los Angeles.

Search and Blogging Reporters Forum from Pubcon 2007

Michaelby Michael Dorausch

Among my personally top-ranked sessions I attended at this past week’s Pubcon 2007 conference in Las Vegas was a Search and Blogging Reporters Forum that featured a panel of blog and media experts.

Lee Michael Rand and AndyThe panel featured three big names in the industry of blogging and search (Andy Beal, Lee Odden, Rand Fishkin) and it was moderated by Michael McDonald, the current managing editor for WebProNews.

I managed to get this photograph of all four gentlemen together, just before the morning search and blogging presentation got started.

As an editor for Planet Chiropractic News (nearly 10 years now) I found this session to be one of the most valuable of the week’s panel discussions. It was educational to get the speakers perspectives on different types of media blogs and how the information was being utilized.

The group talked about how journalists are increasingly looking to blogs for information that can be used in mainstream news articles. Some numbers were thrown out as to percentages of how many journalists were now using blogs as their primary source of information for news article creation. During the discussion Rand Fishkin mentioned that he had received an e-mail earlier in the morning from a major tech magazine reporter. The reporter was doing some fact checking on a recent blog post and they wanted to get more information.

During the panel they talked about A-list bloggers and shared some examples of newcomers to the blogosphere that have quickly developed reputations in their niche areas. A blog by Andy Beard was mentioned as an example of one that has rapidly added new subscribers and gained much popularity in the area of online marketing.

They discussed their own blogs and talked about the different ways users interacted with them. As an example it was pointed out that Andy Beal’s Internet news site (Marketing Pilgrim) creates a lot of industry-specific content, but users don’t typically leave many comments. In comparison, Rand Fishkin’s SEOmoz blog posts were shown to often receive many user comments, sometimes numbering near a hundred. My take away there was that audiences viewed each of the blogs differently, even if they were frequent readers of both (like myself). While the first is an important source of news information, the second engages a community that responds to posts on a consistent basis.

Lisa Jane TamarThe roundtable discussion was live blogged (an incredible talent) by Lisa Barone, so check this out to get her in-depth coverage of the blogging forum.

Photo to the left is of Lisa Barone, Jane Copeland (of SEOmoz), and Tamar Weinberg. These ladies make attending Internet conferences much easier as they are typically live blogging and making detailed notes which appear in summary posts.

Something I thought would be of value for all bloggers would be to provide contact information for media and journalists, so that one could be easily accessible for quotes, interviews, and source information that may be valuable to a journalist preparing a story for a major media publication or television news broadcast.

I suppose it’s time to update my own contact information.

Matt Cutts on Directories and Links

By Michael Dorausch, D.C.

This is a quick post from the front row at PubCon 2007 in Las Vegas. Matt Cutts just took a question from a person in the audience who asked about directories being hit in the index back in September.

Matt Cutts on Directories and LinksWhen Matt is researching directories owned by an individual (or group) he will go through those sites and confirm who owns them. If the directory owner says yes, I own these other domains, Matt will look at those as well. He will also ask about any expired domain, to get an idea of what other domains the directory owner has.

His suggestion is that as an SEO, one needs to assess the quality of the site (the directory). He follows that up by saying there are directories out there that are well maintained, but one has to use their Spidey Sense as an SEO to get a better understanding as to quality.

Things Matt mentions are not good include stuff like if a directory requires a reciprocal link. Value adds that people can be looking for are directories that will include sites without requiring payment.

He finishes by saying there is a difference between high quality vs low quality directories and with some research one can find best resources.

Matt answered a number of other questions earlier in the session. Tamar Weinberg live blogged the Keynote with Matt Cutts so she has more info on the directories question at the end of her post (she types much faster than I do).

I’ll be adding some related resources here as I locate them, as I believe the session was live blogged by others.

PubCon 2007 Craig Newmark of Craigslist Kickoff Keynote

By Michael Dorausch, D.C.

I’m in Las Vegas at Pubcon 2007 with about 2000 others listening to the kickoff keynote speaker, Craig Newmark of Craigslist. If you don’t know what craigslist is, I don’t know where you’ve been.

I’m just realizing this morning how much Craig’s creation has affected my life. I have hired at least 3 employees from the site, hired models for chiropractic photo shoots, sold computer equipment, purchased furniture for my office, and attracted people to my adiola office. The web site has probably resulted in over a billion transactions and its allowed people to connect to rent apartments, sell homes, find cheap furniture, create relationships, make friends, discuss like-minded topics, and engage in a smorgasbord of other activities.

Craig claims to be quite a nerd but he says he hasn’t done much coding since 1999. His site hit about 1 million page views per month in 1997, wow. They did banner ads for a while but he said the banner advertisements tended to slow things down. Around 1999 he says craigslist began to form into a real company. Code for the site was rewritten during that same time and he says he hasn’t written new code since.

Talking about extremists, Craig said something like… The reason you hear more from extremists is because moderates have stuff to do.

Craigslist currently has a presence in nearly every city in the United States (especially popular in metro areas), parts of Canada, Australia, New Zealand, and international places such as Germany, France, Finland, Belgium, Mexico, Moscow, Paris, Shanghai, Singapore, and others.

Avoiding Potential Website Optimization Disasters

MichaelBy Michael Dorausch, D.C.

Managing the day-to-day activities of your small business can be tough enough, without having to be worrying about what you’ll have to do to get your website online, and stressing over what steps you’ll need to take to ensure your business appears in search engine results, when people are seeking your products or services.

For the average small business owner, approaching the task of Search Engine Optimization (often referred to as SEO) for online presence of your company, can quickly become a major pain in the neck. To make things more difficult, it’s likely your small business has been pressured by yellow page representatives soliciting online marketing services, telemarketing companies offering lofty promises and guarantees of search engine placement, and even direct-mail pieces with promises of submitting your office website to hundreds of popular Internet directories.

While reputable experts in the field of search engine optimization and marketing can do wonders for the success of your business, you’d be best advised to do some research to avoid pitfalls and potential disasters that could quickly drain your bank account and/or reputation of your business online.

The other day I received another telemarketing call from a company offering superior internet solutions (I believe this was the sixth time). I blogged about this San Diego-based company back in August when a sales representative name Sarah called and told me their company had back end access to Google. This time the call came from a representative named John Vasquez and he was excited to tell me the company was specializing in chiropractic marketing. I found his statement interesting since I host one of the authoritative sites in the industry, and I personally know nearly all of the major (and even minor) players engaged in the industry’s online marketing efforts.

I know what it’s like to work hard at promoting your small business. I’d hate to see anyone get swindled by less than ethical companies involved in the field of search engine optimization, and I’m not alone. In September, I wrote an article about evangelizing SEO and some reputation issues the industry was facing. Reputable professionals in the field, such as Marty Weintraub, recently referred to bad SEO companies as Predatory Jerks. Marty Weintraub’s article is significant (and a recommended read), as the “jerks” specialized in SEO services for lawyers.

Chiropractors, attorneys, and real estate agents all seem to be common potential targets for these unsavory types of Web marketing practices. I’m sure many other industries are similarly targeted as well. There was a popularly discussed article on a search marketing web site earlier this week suggesting Real Estate SEO is a Joke. Regardless of the type of business you are in, there’s much to be learned by reading the commentary on the article, as a number of industry experts such as David Wallace, Andrew Shotland, Jill Whalen, and Matt McGee weighed in with their opinions.

Regardless of your industry, invest some time in doing your homework to avoid any costly mistakes when making choices regarding an individual or firm to work with in the field of search engine optimization and/or marketing.

Providing Links in the Press

Mike DorauschBy Michael Dorausch, D.C.

I came across a web site today with a blog post by an Internet marketing specialist that was recently interviewed for an article which appeared in the Guardian newspaper. Andy Beard, the guy that was interviewed, didn’t get a link to his web site in the online version of the newspaper article, of which he was a source of significant information. For anyone that knows the value of an inbound link to your web site (especially from a major news web site), you can probably imagine how this guy felt about the situation.

It was funny that I came across the article today, since just earlier this morning I was thinking about press that planet chiropractic received in mid-August of this year. I posted about the press the web site received, but I didn’t talk about anything like inbound links. I remember first being notified that the article had appeared on an investors web site on a Friday evening, and I went to check it out while I was still at the office.

The biggest thing I was bummed out about was there were no links from the article to the planet chiropractic web site. I remember thinking that it would still be cool because Monday the article was going to appear nationwide in print, along with a photograph of me in my office, and a recently shot photograph of Van Halen. As it turns out, it was only the initial web site that did not provide any links. Thank goodness for syndication of content. By Saturday morning, the same article, along with hyperlinks to our homepage, was appearing on major news web sites such as CNN Money, Yahoo Finance, and Yahoo! News Canada.

I don’t know how long those articles will remain on those web sites, but we’re currently still getting inbound links from some of the major news web sites, that covered the story. I guess in my case, the moral is don’t be impatient, as the links may come in future versions of an original article. I don’t know if Andy Beard will be so lucky as the Guardian does not have a reputation of sharing much content in syndication.

Either way, his post was a good reminder of my past situation, and it offered a few tips and techniques on how to optimally link out to others when providing online news content.

SEO for 2008 Presidential Candidates

By Michael Dorausch, D.C.

There were several news reports earlier this week with findings that some presidential candidate web sites are receiving more user traffic than others. It’s easy to assume that the most popular candidates are going to naturally have the most popular web sites, that’s not necessarily the case.

After reading a few of the news articles I came to the conclusion that someone was possibly spinning a press story based on analytics data from a single source. In the case of the presidential candidate web sites, the data was provided by The Nielsen Company. Being a good American, rather than go out partying on a Friday night, I decided to do a bit of my own 2008 election websites research.

I may not be the sharpest tool in the shed, but I know at least a couple of things about Search Engine Optimization (SEO). In less than 30 minutes I discovered a few techniques that were being utilized by the presidential candidate website with reportedly the most inbound traffic. These were simple SEO techniques which were not being utilized by the others. I did not expect to find such differences as I had assumed (maybe wrongfully) that all presidential hopefuls would be employing the very best SEO professionals their campaigns could afford.

Listen up! If you are running for President of the United States of America in 2008 and you don’t have a sharp shooting SEO team on your payroll, covering your assets online, you may as well pack it up. You are better off volunteering to make campaign buttons for someone else in your party. Call me crazy, but I believe the next president of the United States is going to be the one whose team best utilized Search Engine Optimization, Search Engine Marketing, and Social Media on the Web.

Just as you wouldn’t rely on an amateur to write your acceptance speech, don’t simply rely on volunteers for your online SEO efforts. You’re going to need real professionals. While I’d be flattered, don’t call me. My chiropractic colleagues and I are busy working to keep Americans healthy and productive.

Several million dollars invested for any presidential candidate towards search engine marketing and SEO is a good start. I even took the time to put together a list of some of the people I feel are the best in the industry. If you haven’t already done so, teams for presidential hopefuls should get in touch with Danny Sullivan, Michael Gray, Rand Fishkin, Lee Odden and Glen Allsopp, just to name five. If they’re not interested I’m sure they can put you in touch with people that can get the job done. While you’re at it, you’ll also want to contact Brian Clark, the best of the best in the world of blog content authoring. Tell them that chiropractic guy sent you.

Google News Begins Embedding YouTube Video

By Michael Dorausch, D.C.

Google News has began embedding YouTube video into news results appearing on the homepage. Just in time for the YouTube 10 second video advertising overlay announced earlier this week. See screenshots with news of California Governor Arnold Schwarzenegger.

There was news posted to Planet Chiropractic last week about an introduction of advertising to YouTube video in the form of a 10 second video presentation at the bottom fifth of the video player’s screen. There was also news regarding Google including comments, from people mentioned in news articles, appearing on the Google News homepage.

Now it looks as though Google is rolling out embedded YouTube video along with news results.

Danny Sullivan of Search Engine Land had a report on the Google News comment system ( Google News To Newsmakers ) early in the day on August 8th. Later that evening Danny had a full Q&A discussion regarding the Google News comment system posted to the same website (man he works fast).

To my knowledge Google is only including video news results from limited sources. The video that I saw came from KCRA news in Sacramento, California.