Thanks to advances in Internet technology such as Really Simple Syndication (RSS), web content that in the past may have only been available in one location, can now be distributed through a potentially unlimited number of channels, offering much greater access to the source information. For example, a current news article written about whales in San Francisco, could potentially appear in minutes across thousands of web sites thanks to the technology behind RSS.

I received an e-mail this morning from a chiropractor that recently graduated chiropractic school and they wanted to know how to post an announcement that they were available for hire. While hundreds of chiropractors and chiropractic associates have posted “chiropractors available” and “chiropractors wanted” to the classifieds, it had not occurred to me that not everyone may know how to go about doing so. This post is intended to help new chiropractors (and those seeking employment) post announcements for chiropractic jobs wanted.

The National Institutes of Health (NIH), National Center for Complementary and Alternative Medicine (NCCAM), has awarded a supplemental grant to the Palmer Center for Chiropractic Research (PCCR) for its clinical study on the relationship between back pain and possible abnormal function of the supportive muscles in the back. The PCCR is located on the campus of Palmer College of Chiropractic in Davenport, Iowa.

Questions about functions on the Planet Chiropractic website and concerns regarding the future of healthcare reimbursement in the United States, something I received via e-mail and I thought would be good to share on the site. A visitor writes… “I found your site via Google. First, To bring to your attention, there is a problem with your site when I click on “chiropractic schools”. When I click on it, a FATAL ERROR screen appears. I’ve attempted to click on that link on numerous computers and have gotten the same FATAL ERROR screen numerous times. So I’m thinking the problem may be on your end.”

Sometimes things don’t get used as you thought they would. Something truly interesting about the chiropractic classifieds on Planet Chiropractic has been the number of jobs posted during the past year. While the position of chiropractor or chiropractic associate is a common one, jobs for medical doctors, chiropractic assistants, xray technicians, school faculty, online marketing managers, inhouse local search marketers, massage therapists, and others have been appearing in ads more frequently these past 365ish days. Pretty awesome to think people are getting hired from ads their finding on the site. Not that jobs are the only category, we received a happy email today from an office that sold all their x-ray equipment, which made several parties happy.

Chances are you have a web site, but do you take the time to regularly check log files and statistics to see what kinds of terms are being searched that bring people to your website? For a site about chiropractic you may expect searches like back pain, headaches, scoliosis, and even spinal decompression to be popular. Over the years I found that’s not always the case, and sometimes the most popular searches are for terms that may appear to have nothing to do with your primary topic. If you’re not checking your log files, you may never know if that’s the case for your site or blog.

Monday morning is the 15th, which means we’re only 10 days away from Christmas 2008, and a week away from Hanukkah. Never know what’s going to happen with classified advertising, there may likely be less ads placed during the next two weeks. That certainly wasn’t the case for the past two weeks, with more than 800 chiropractic offices now for sale, and over 700 jobs available in the chiropractic field. Advertisements appearing below are simply a round up from recent posts made to the chiropractic classifieds pages.