Month: April 2011

Palmer Chiropractic N8k Charity Run to Benefit Juan Diez Rancheros

Palmer College of Chiropractic News

Palmer College of Chiropractic’s Davenport Campus N8K charity run to benefit Quad-City horse therapy program
Palmer College of Chiropractic’s Student Council will hold its Palmer N8K charity run to benefit local horse therapy program Juan Diez Rancheros on Saturday May 21, at 9 a.m. This is the fourth year for the run, which will be eight kilometers, or roughly five miles. There also will be a two-mile walk for those who would like a more comfortably paced activity.

runners-8k“We are very pleased to be hosting our fourth annual Palmer N8K race,” said Amanda Kugel, a Palmer student serving as the race director. “It is nice to know that even during difficult economic times we are able to have an event that helps such a great cause locally.” This year the N8K race coincides with Juan Diez Rancheros’ 2nd Annual Barn Dance BB-Q fundraising event, also held on May 21, from 3-8 p.m. Visit www.jdrhorses.org to learn more.

The N8K part of the event’s name refers not only to the distance of the race (8K) but also to chiropractic philosophy. “Innate refers to the idea that the body has the ability to heal itself,” Ms. Kugel added. “The Palmer N8K race is run entirely by student volunteers, and it’s not only a chance for them to give back to the community, but an opportunity to educate the community about the power of chiropractic.”

The run will begin and end at Vickie Anne Palmer Hall (the former Masonic Temple) at 7th and Brady streets on Palmer College of Chiropractic’s Davenport Campus. All participants will receive a T-shirt, post-race refreshments and a chance to win prizes from local businesses.

Awards will be presented to the top three male and top three female finishers of the run. All participants will have their race times posted in Palmer’s student newspaper, The Beacon. The run will be on a relatively flat course that loops through Duck Creek Park on the bike path, and passes through Vander Veer Park and surrounding neighborhoods.

Participants may register online at GetMeRegistered.com. The cost for the 8k portion is $20 through May 20, and $25 on race day. The cost for the 2-mile walk is $15 through May 20, and $20 on race day. For more information about registration or event activities, contact Race Director Amanda Kugel at (920) 574-1293.

Palmer College of Chiropractic
planetc1.com-news @ 8:55 pm | Article ID: 1304135782

Photos Increase Classified Ad Views

By Michael Dorausch, D.C.

Did you know that photographs placed in classified advertising posts results in far greater views of those posts? Imagine shopping for a preowned car on a classified ad site, and not getting to see any photos, those advertisements don’t get much action. The same goes for major auction sites. I can’t even recall the last time I visited an auction site that didn’t include at least one photograph related to the item being sold.

The same rule applies for chiropractic classified ads, if you include photographs, you’re going to increase significantly the amount of viewers looking at what you are selling. Let me show you some examples, starting with this Elite Chiropractic Table recently listed for sale in Boise Idaho.

elite chiropractic table

This Elite Chiropractic Table gets more views than similar adjusting tables listed that do not include a photo. The picture you see above is a screenshot from the actual ad. When a user browses the ad page, they get a thumbnail of the image that they can click on. The expanded size image appears directly over the advertisement without taking the user off the page. That’s a new feature recently added.

Not only did the seller of the above chiropractic table include a good quality photograph (you can tell it’s Burgundy by looking at the picture), they provided a fairly good description of the table being sold. We’re told it has manual flexion, electric traction, and both lumbar and cervical drops.

Lets take a look at this Tytron C-3000 scanner being sold. What I like is that the individual selling this unit is showing a picture of it in what appears to be the chiropractic office.

Tytron C-3000 Scanner

This tytron scanner is located in Vista California (always include the location) and the seller explains that the item includes manuals, software, a carrying case, and instructional DVDs. I am unclear as to whether that laptop is included, which brings me to the reminder that if you’re going to list items for sale, include as much detail as possible.

It may seem silly, but we see it in commercials on television and in print, oftentimes we’re told about things that are not included. In the case of this advertisement, I’d state clearly “laptop not included” or “laptop included” just to be safe. If the laptop were included, there should be a lot more detail in the post.

Let’s take a look at this 16 x 18″ x-ray viewbox, it’s a great example of something people may not think to take the time to take a photo of. Personally, I appreciate it.

16x18 viewbox

This 16×18 inch x-ray viewbox was listed for sale by a chiropractor in Canada. Even though that is mentioned in the location, I would clearly mention in the advertisement that the viewbox is in Canada. It’s a good idea to mention a location more than once within the post.

I like that the chiropractor selling this viewbox took the time to unplug it and take a photo. I would go one step further by neatly rolling up the power cord so that it can be seen in the photograph. If I was buying a viewbox for my office, I’d actually like to know how long that cord is, since some of my power outlets are quite a ways from each other.

I’m not certain if this was made of metal or wood or a combination of both. If it’s wood framed, be sure to mention it. If it’s white aluminum framed, tell us. Basically, share a little bit more detail, and you’ll likely increase the odds someone’s going to purchase your item for sale.

Including photographs of items for sale probably makes sense to you, but in my opinion it’s critically important when selling practices as well. As an example let’s take a look at this just advertised chiropractic practice for sale in Utah.

Utah all-cash practice for sale

This Utah all cash practice for sale has a photograph included in the advertisement. First off, the ad is terrific, as it includes great detail about the practice being sold. You may even notice that he formatted his e-mail address so that it wouldn’t be stripped. Read my thoughts on that.

What I really like is that the photo shows pretty much what to expect from this chiropractic office. I can see the plate glass window and traffic right out on the street. I can see that chiropractic poster peeling off the wall too. That happens in my office, especially when it gets hot, so we use a blue sticky substance to keep posters firmly mounted.

My point is that if you’re selling a chiropractic practice, I’d strongly advise you include a photo (of either the outside or the inside) so we can get a good visual.

What about hiring associates? That is a category where you may not think a photograph would be important. Personally, I think it would be a great idea to include a photo from inside the office, so that your potential new hires could see what kind of chiropractic practice they’d be working in.

If the chiropractic seminars I’ve been to during the past year are any indication, I’d say it’s pretty clear nearly every chiropractor I know, owns either an iPhone, a Blackberry, or an Android phone. It’s quite easy to use those devices to get good quality photos of items you’re selling, or of your practice environment. You don’t need to hire a professional photographer for classified advertising.

If you’ve got any thoughts or suggestions please let me know.

Selling My Sexy Red Dress

By Michael Dorausch, D.C.

This may seem like the oddest title ever for a classified advertising related scam post, but when you see the e-mails chiropractors selling x-ray equipment and adjusting tables were receiving yesterday, you’ll maybe understand why I chose this title. No, I don’t have a sexy red dress for sale, but I’ve taken more than my share of photographs of women wearing them. Being a photographer has its privileges.

beautiful blonde in sequined red dressWhen you’re done looking at the blonde woman in the red dress, look back over here so I can share the rest of this post with you. It’s actually important information if you ever post classified ads online (on any website).

Yes, I’ve covered this topic of classified ad fraud, classified ad scams, fraudulent e-mails, many times. I always get reminded of the guy who almost shipped his motorcycle overseas, to someone who turned out to be a classified ad scam artist, until he did a simple Google search and discovered one of my posts. As long as these perpetrators of fraud continue, I’ll keep posting their information.

Classified ad scammers are notorious for poor spelling and really bad e-mail templates, here are a few examples. What I thought was really funny about the following one, was that the e-mails were sent to chiropractors selling clinical equipment. Here’s what they received.

———————-

Hello seller,

I am John Spencer, i’m interested in this dress,i would like to know the condition of this dress and the final asking price because i am buying it as a birthday gift for my Daughter.i want you to know i can only make payment through paypal.I have a shipping agent that will be coming for the pickup in your location. So kindly get back to me with your direct email and paypal email address and phone number so that i can contact you. my direct contact email address is([email protected])

Pls get back to me as soon as possible so that i can proceed with the payment. Best regards

John Spencer

[email protected]
IP Address: 178.140.171.136 <- Russia

———————-

John Spencer ([email protected]) is obviously a classified ad scammer. According to the IP addresses  being used (178.140.171.136 and 89.178.145.109) he’s operating out of Russia. Something tells me his name’s not actually John Spencer.

If you’re selling a piece of x-ray equipment and someone e-mails you wanting to buy your dress, things become pretty obvious. It’s not so easy when you’re selling an adjusting table (or even a motorcycle) and someone sends a similar e-mail saying they want to buy your ‘product.’

Here’s the thing, two days prior, a chiropractor  selling a piece of equipment received a similar e-mail. Take a look at this one.

———————-

Hello

I am Amber Portwood, i’m interested in this item,i would like to know the condition of this item and the final asking price because i am buying it as a birthday gift for my Dad.i want you to know i can only make payment through paypal.I have a shipping agent that will be coming for the pickup in your location. So kindly get back to me with your direct email and paypal email address and phone number so that i can contact you.my direct contact email address is([email protected]) Pls get back to me as soon as possible so that i can proceed with the payment. Best regards

Amber Portwood

[email protected]

IP address: 109.94.6.0 <- Russia

———————-

What a coincidence that someone named Amber also has an IP address based out of Russia and they’re sending nearly the exact same e-mail request (a birthday gift for a family member). Unfortunately, people do fall for these scams, so I don’t expect the fraudsters are going to stop anytime soon.

If you use classified advertising sites anywhere (not just on planet chiropractic classifieds) be especially aware of individuals seeking to separate you from both your money and your items for sale. Always a good idea to use caution when selling and buying online. Heck, it’s good to use caution and common sense even when selling locally face-to-face.

Many thank you’s to the chiropractors that take the time to forward  me these e-mails so I can get posts created and get IP addresses blocked. Your efforts are much appreciated.

Prescription for Chiropractic

By Alexander J. Rinehart, MS, DC, CCN

The viability of Chiropractic’s future is as vulnerable today as it was back in 1895.

The Chiropractic profession has been in a bit of a legislative upheaval over the last few months. Most of the uproar has been initiated by the push for prescription rights in New Mexico.

To put the upheaval in perspective, Chiropractic has had a long history of a losing battle with “cultural authority”. Cultural authority is best explained with an example that you are likely already familiar with:

When a patient has a bad experience with a medical doctor they simply find another medical doctor – Medical Doctors are viewed as a cultural authority; while a poor experience with a Chiropractor would have that same patient vowing never to try Chiropractic again.
With this said, I am seeing patients increasingly fed up with conventional healthcare, and more patients are seeking Chiropractic and other natural therapies as first-line of treatment rather than a last resort.

The medical-industrial complex is really starting to shoot itself in the foot.

  • To market drugs, pharmaceutical companies must now offer antibiotics for free, offer discount cards, and tell patients “not to kid themselves” on seeking other remedies.
  • Pharmacies can no longer be standalone entities but must be integrated in grocery stores, convenience markets, and low-cost department stores that a large percentage of the public is already visiting.
  • Medical industries must also push for mandates of interventions once widely accepted but now receiving questions (ahem, vaccines).
  • They are also starting to offer “pharmaceutical-grade” supplements, caving in to the push for natural, lifestyle based treatment approaches.
  • You are hearing more stories of doctors kicking patients out of their offices when they ask for something different than conventional medicine. I also have seen information “experts” censoring comments on their blogs or responding angrily to alternative opinions.

Does anyone else get as excited as me about this? Docs, you should be SALIVATING at the opportunities before us.
Alex Rinehart DCGiven the above observations, you would think that Chiropractic would be gaining steam in the cultural authority department. Not so fast…

You see, Chiropractic also shoots itself in the foot in four main ways:

1. There is a long-standing philosophical divide between the “straights” and the “mixers”, or “condition-based care” vs. “subluxation-based care”. Personally, I welcome the diversity in our profession. In theory, it increases who we can serve.

What I strongly disagree with is the fact that we make the debate so embarrassingly public. We confuse the public, policymakers, and prospective Chiropractors alike.

I love subluxations, and you know what, I love condition-based care too. Why? Because, when cases are managed correctly, both styles help patients – isn’t that why we’re here?

2. We refuse to increase academic and admission standards of our institutions – in my opinion, out of fear.

Whether you want to acknowledge it or not, Chiropractors are perceived by the public as medical students who could not make it. Our educational institutions are largely tuition-dependent – translating to admissions departments going through the motions of taking applications, charging fees, and setting up interviews. In all reality, if you have a 2.5-3.0 GPA and the right prerequisites, you are most likely to get in to your school of choice.

How many eyebrow-raising conversations have you had with individuals from the public about the education required to become a Chiropractor?

Now, maybe I am exaggerating, but there’s a perception in the public that we take weekend courses, or a “less rigorous” two-year education, and suddenly call ourselves “doctors”.

Might you begin to understand how certain segments of public can be so convinced that we hurt our patients or cause strokes? Might you also understand how Chiropractors may enter the healthcare marketplace with a second-class citizen mindset?

I think this is part and parcel of the lack of cultural authority and Chiropractic’s sieve-like educational standards.

(Recently, National University of Health Sciences did raise their requirements… perhaps more interesting, however, is that they are also center stage in the big push for prescription rights!)

Do I even need to bring up the CCE? During my educational experience at NYCC, I witnessed some great professors being pushed out and some great students becoming disillusioned because of our institutional addiction to CCE guidelines. Former ACA chairmen and American Chiropractic Foundation President, Dr. James Edwards describes the guidelines as incestuous – and recently claimed that the recent CCE proposals vastly misrepresent the profession.

3. We are still holding on to old battles against the medical profession.

Yes, we’ve won two crucial court cases against the American Medical Association.

Yes, we should appreciate our history and show a little respect for the diverse history of DD and BJ Palmer.

Yes, we had to fight for our existence in the early goings as Chiropractors were literally imprisoned for practicing their art.

But what was the charge against Chiropractic at the beginning of the “battle”? “Practicing Medicine Without a License”.

The solution required for Chiropractors to maintain professional existence? Chiropractic was re-branded strategically as a “belief”, (and quite bluntly a “religion”), to prove to the courts that Chiropractic was a separate and distinct profession from medicine.

This strategic distinction haunts us to this day.

Today, our passion for our message turns policymakers away even when we have a legitimate message! The result… other professions are systematically taking our holistic philosophy and repackaging it to show that holistic medicine can indeed be evidence-based and cost-effective.

The result? Policymakers (and more importantly, consumers) are finally starting to turn their heads and take notice. The message was never wrong, it was the emotionally-driven packaging.

Dr. Mehmet Oz, Dr. Mark Hyman, and Dr. Andrew Weil can talk to Congress about integrative medicine and “Innate Intelligence” and be welcomed as geniuses. Meanwhile, Chiropractors have only been sitting back quietly arguing and advocating for this type of healthcare since 1895.

4. We ignore aspects of our scope of practice that we already have!

Chiropractors receive just as many credit hours as medical students, and arguably more when you factor in Chiropractic technique lab hours.

As a general rule, we also receive more credit hours of training in musculoskeletal diagnosis, anatomy, nutrition, physiology, neurology and radiology than medical students, while receiving less in medical diagnosis, in-office medical procedures, and pathology.

Why not reorganize our schools and our CCE guidelines and most importantly, quit arguing amongst ourselves. Instead, why not push for holistic research, and create and execute a campaign to prove our clinical utility and cost-effectiveness in the subjects we already have competitive advantage?

Remember, the big issue behind New Mexico’s move to allow prescription rights is cultural authority. Yet, at the historical moment that we have been waiting for where momentum is finally shifting in our favor – we disavow our most differentiating characteristic as a drug-less profession.

Could it be that we’re scared of the impending responsibility?

So How Do We Stop Shooting Ourselves in the Foot?

It’s been documented, by study of successful professions like podiatry and dentistry, that cultural authority is gained when professions speak with one voice, evolve to enlist specialties, cross refer amongst one another, and prove themselves as useful and cost-effective counterparts in the overall system.

I know that to get into hospital rotations we need to be more marketable in terms of our skill-sets – hence the short-sighted push for prescription rights (Psst… Hospitals make money off of residents and would like the flexibility of shifting you around multiple departments).

The key players behind these short-sighted movements believe wholeheartedly that they are acting in our best interests, but, in my opinion they are led with a misguided perception as to how.

Behaving like Medicine and other established fields is easy. Pushing for prescription rights will be more easily accepted by gatekeepers, but it doesn’t make it right! In my opinion, gaining prescription rights will do little to address the core issues of cultural authority over the long-term.

I personally feel that prescription rights would be a fatal blow to our competitive edge in holism. We would be doing medicine and insurance companies a favor, and will have no one but ourselves to blame when we spiral downward with the rest of healthcare.

Chiros, what we need is to set up a bipartisan summit and outline a Blue Ocean Strategy for our profession that emphasizes are current strengths in musculoskeletal care, neurology, nutrition, radiology, and physiology.

We are dilly-dallying around arguing amongst ourselves, while other professions are gaining adjusting rights, and borrowing our century-old philosophy from right under our noses.

Our response? Borrow prescription rights under a failed model, while jettisoning some of the basic tenets of our philosophy that others are beginning to adopt and find valuable.

But beyond emotional discourse, the push in New Mexico is really about capturing cultural authority.

Cultural authority is gained when professions gain access into the university systems, expand into specialties, and cross-refer amongst one another. Lastly, cultural authority is about increasing admission standards, supporting our own holistic research, and educating the public about our unique lens and its merits for stemming the 21st century tide of chronic disease.

I know this is exactly what the push for prescription rights is trying to accomplish, but can we agree that we already have all the tools we need, exemplified by the number of chiropractors venturing into Functional Neurology, Clinical Nutrition and Functional Medicine?

Ultimately, does the New Mexico failure really just show that it’s time to go back to the drawing board?

Dr. Alex Rinehart is a Board Certified Clinical Nutritionist with the International and American Associations of Clinical Nutrition (IAACN). He obtained a Master’s degree in Applied Clinical Nutrition and a Doctorate degree in Chiropractic Medicine from New York Chiropractic College. Alex Rinehart, DC, CCN is on Twitter.

planetc1.com-news @ 10:12 pm | Article ID: 1303362782

LIFE EVP & Provost Elected to ACC Executive Board

Life Chiropractic News

MARIETTA, GA — The Executive Board for the Association of Chiropractic Colleges announced its newly elected officers on Thursday, March 17, 2011, at the Association of Chiropractic Colleges/Research Agenda Conference (ACC/RAC) held in Las Vegas, Nevada. The Board, which consists of the presidents (or designees) of each chiropractic program in the U.S., Canada and New Zealand, elected incoming President Richard Brassard (Texas Chiropractic College), Vice President Mark Zeigler (Northwestern University of Health Sciences) and Dr. Brian McAulay, Life University Executive Vice President and Provost, as Secretary-Treasurer. The outgoing president is Frank Nicchi (New York Chiropractic College). McAulay will serve a two-year term, as will the other appointees, and will likely succeed Ziegler as vice president and then president, according to ACC custom.

Brian McAulay will serve as Secretary-Treasurer for the Association of Chiropractic CollegesThe mission of the ACC Executive Board is to advance chiropractic learning, pedagogy and, ultimately, the profession by serving as a cooperative international forum for the exchange and generation of information, experience and ideas surrounding chiropractic education. As Secretary-Treasurer, McAulay will support the President in the execution of the ACC’s Strategic plan to support Doctor of Chiropractic students, educators and administrators on the national level.

Says Life University Chairman of the Board of Trustees Dr. Shawn Ferguson, “The Board and I would like to congratulate Dr. McAulay for his appointment to the ACC executive committee. His tireless work and dedication to the mission of Life University as well as the principle of Chiropractic proves that he is the best man for the job. The ACC will continue to benefit from Dr. McAulay’s leadership and efforts; and Life University will benefit from his involvement, guidance and direction in the future of chiropractic institutions. The LIFE family is very proud of Dr. McAulay, as he continues to be an example of the high caliber of Life University faculty, administration and students.”

Says McAulay, “This is an opportunity for me to serve chiropractic education at the profession-wide level. I have the unique experience of having served at the Cabinet level at four separate chiropractic institutions, and I believe this experience will serve the ACC well. My appointment also demonstrates LIFE’s commitment to the profession as a whole, and its dedication to chiropractic education.”

McAulay’s appointment represents the first time a Life University representative has been selected as an Executive Board officer in the 23-year history of the ACC.

Life University LogoAbout Life University — Founded in Marietta, Georgia in 1974, Life University is a health sciences institution most known for its chiropractic program, the largest in the world. Life University is accredited by the Southern Association of Colleges and Schools (SACS) and relevant specialized accrediting agencies to award four-year undergraduate and graduate degrees in a variety of health care, science, business and general studies fields. The mission of Life University is to empower students with the education, skills and values necessary for career success and life fulfillment, based on vitalistic philosophy.

planetc1.com-news @ 9:57 pm | Article ID: 1303189069

Mexican University New Library Photos

By Michael Dorausch, D.C.

Planet Chiropractic News today had an article about Parker College of Chiropractic president Fabrizio Mancini and a university library in Mexico opening and being dedicated in his honor. I was sent 3 photos related to the news but only included one in the article so I wanted to share all 3 here.

dedication ceremony UNEVE bibliotecaPhoto 1: Biblioteca Dr. Fabrizio Mancini. The outside of the building looks great, very cool to see Dr. Fabrizio Mancini on the outside wall in large golden lettering.

Fabrizio Mancini Jose Angel Fernandez GarciaPhoto 2: Dr. Fabrizio Mancini unveils UNEVE’s new library plaque as UNEVE’s rector, Jose Angel Fernandez Garcia observes. Again, Dr. Fabs name is on the wall, and he’s smiling in his traditional fashion.

UNEVE library chiropractic studentsPhoto 3: Dr. Fabrizio Mancini speaks about the library with some of UNEVE’s chiropractic students. Great looking place and I LOVE those Quiropractica shirts. Good excuse as any to make a trip to Mexico and visit.

Mexican University Dedicates New Library Honoring Fabrizio Mancini

Parker College of Chiropractic News

Mexican University Dedicates New Library Honoring Parker’s Dr. Fabrizio Mancini

Ecatepec, Mexico — A public university near Mexico City, the Universidad Estatal Del Valle de Ecatepec (UNEVE), the first institution in the world to offer a Spanish-taught chiropractic program, recently dedicated its new campus library to Dr. Fabrizio Mancini, president of Parker College of Chiropractic. The new building is the official library for the entire university and supports the education of five distinctive careers including acupuncture, chiropractic, gerontology, humanities, and multimedia communication.

UNEVE’s rector, Jose Angel Fernandez Garcia, along with the university’s board, students, faculty, and staff recognized Dr. Mancini for his generous contributions to the university.

Mexican University Fabrizio Mancini
Dr. Fabrizio Mancini speaks about the library with some of UNEVE’s chiropractic students

“We are pleased to name our library after Dr. Mancini–someone who has been extremely devoted to extending opportunities for our students,” said Garcia. “This is the first time in Mexico’s history, which we’re aware of, that a building has been dedicated to a non-national person or person while living. This new library is crucial for our students’ learning and will be a significant part of our campus,” said Garcia.

In 2009, Dr. Mancini donated more than 1,200 books from his personal library to the university, saying, “books are meant to be shared, not stored.”

“I’ve always been an avid reader, and for more than 20 years I’ve saved the books that have impacted me most,” said Dr. Mancini. “When I saw that UNEVE did not have many books, I felt inspired to share all this wisdom with their students for generations to come.”

During the ceremony, Dr. Mancini and Parker executives presented UNEVE with more than 10 donated computers, scanners, and other computer accessories, which will be housed in the library for students’ use.

Dr. Mancini, a native of Colombia, has assisted in the growth of chiropractic in underserved countries in Latin America. He was also instrumental in helping establish UNEVE’s chiropractic program–the first institution in the world to offer a Spanish-taught chiropractic program. Today, more than 180 doctors of chiropractic have graduated from the program since its inception in 2001.

Parker College is also active within the UNEVE community through a student exchange program that gives Parker students hands-on clinical experience in addition to Spanish classes and a total immersion experience in Mexican culture. In turn, UNEVE students who participate in the exchange program receive hands-on experience at Parker College.

About Parker College of Chiropractic Located in Dallas, Parker College of Chiropractic is one of the country’s leading educators of healthcare professionals with an international student enrollment. Founded in 1982, this private, non-profit educational institution prepares men and women to become doctors of chiropractic. For additional information about Parker College of Chiropractic, visit the college’s website at www.parkercc.edu.

planetc1.com-news @ 9:08 pm | Article ID: 1302667731

Association of Chiropractic Colleges Honors LIFE EVP

Life Chiropractic News

Association of Chiropractic Colleges (ACC) Honors LIFE EVP & Provost Dr. Brian McAulay
McAulay receives Presidential Service Citation from Association of Chiropractic Colleges
MARIETTA, GA — Dr. Brian McAulay, Executive Vice President and Provost of Life University in Marietta, Georgia was honored during the Annual Association of Chiropractic Colleges/Research Agenda Conference (ACC/RAC), held in Las Vegas, Nevada on March 18. The Presidential Service Citation was awarded by outgoing ACC President and President of New York Chiropractic College, Frank Nicchi, D.C.

McAulay receives Presidential Service Citation from Association of Chiropractic CollegesSays Dr. Nicchi, “Dr. McAulay serves as Chair of the ACC Enrollment Task Force, whose strategic charge was to investigate how member institutions might work together to increase the prospective chiropractic student applicant pool. In view of his exceptional efforts in coordinating activities related to the Enrollment Task Force, Dr. McAulay was awarded a Presidential Service Citation for meritorious service to the Association of Chiropractic Colleges.”

Dr. McAulay has served as the provost of Life University since 2004, following executive leadership positions at Palmer Chiropractic University and Sherman College of Chiropractic. His impact on chiropractic education over the past 14 years has been instrumental to the growth of the profession. This award serves as confirmation of his continuing dedication and expertise in improving enrollment in chiropractic institutions.

“Our collective efforts will ultimately lead to a better understanding of who decides to become a chiropractor, who isn’t currently considering chiropractic as a career – and should be – and how to ‘get the word out’ more effectively,” McAulay says. “For me, the award was gratifying because it recognized all that has been accomplished over the past several months by the Task Force. For LIFE, it signifies our commitment to combine with leaders from other chiropractic institutions to address common issues and come to solutions that serve the common good.”

Life University LogoAbout Life University — Founded in Marietta, Georgia in 1974, Life University is a health sciences institution most known for its chiropractic program, the largest in the world. Life University is accredited by the Southern Association of Colleges and Schools (SACS) and relevant specialized accrediting agencies to award four-year undergraduate and graduate degrees in a variety of health care, science, business and general studies fields. The mission of Life University is to empower students with the education, skills and values necessary for career success and life fulfillment, based on vitalistic philosophy.

planetc1.com-news @ 8:14 am | Article ID: 1302362074

Palmer College of Chiropractic makes strong showing at 2011 ACC-RAC

Palmer College of Chiropractic News

Davenport, Iowa — Palmer College of Chiropractic Chancellor Dennis Marchiori, D.C., Ph.D., along with a number of College faculty, staff and administrators, attended the Association of Chiropractic Colleges-Research Agenda Conference (ACC-RAC) March 17-19, in Las Vegas. Employees from all three campuses attended sessions and made platform and poster presentations, and two Palmer presentations garnered awards. Additionally, staff members from Palmer’s Continuing Education Department processed all state applications for CE credit at the conference.

Click here for a message from Dr. Marchiori along with a list of the research presentations and awards from Palmer. Scholarly presentations from Palmer College faculty, clinicians, staff and administrators comprised nearly 30 percent of all presentations made at the conference.

lumbar spine radiograph

The following Palmer College presentations were honored at ACC-RAC as top research and education papers. They will be published in an upcoming issue of a chiropractic journal and their authors will receive a cash prize.

1. He X, Canty A. (Florida Campus) Empowering student learning through rubric-referenced self-assessment. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011 (To be published in the Journal of Chiropractic Education)

2. Owens E, Gudavalli R, Schulz C, Wilder D, Hondras M, Bronfort G. (Davenport Campus) Paraspinal muscle function assessed with the flexion-relaxation ratio at baseline in a population of patients with back-related leg pain. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011 (To be published in the Journal of Manipulative and Physiological Therapeutics)

Palmer College of Chiropractic ACC-RAC platform and poster presentations for 2011:

1. Stites J, Boesch R. Applied Evidence Based Practice: Teaching and Using EBP (Workshop Participant). ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

2. Pickar J, Reed W, Cao DY, Kawchuk G. Effect of the mechanical characteristics (magnitude and duration) of a spinal manipulative thrust on lumbar paraspinal muscle spindle discharge. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

3. Cooperstein R, Young M, Haneline M. At What Angle of Hip Flexion Is the Gillet Test the Most Effective for Detecting Sacroiliac Motion. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

4. Stites J, Lawrence J. Developing a Clinical Practice Journal Club. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

5. DeVocht J, Gudavalli R. Characterizing the Toggle-Recoil Delivery of Practicing Clinicians. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

6. Lawrence DJ. Human Subject Research: Reporting Informed Consent and Ethics Approval in Three Chiropractic Journals. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

7. Killinger L. Helping uni-professionally trained students to think integratively: An interactive educational intervention. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

8. Smith M, Davis M. Immunization Status of Adult Chiropractic Patients: Analyses of National Health Interview Survey (NHIS). ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

9. He X, Canty A. Empowering student learning through rubric-referenced self-assessment. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

10. Cooperstein C, Laquex M. The concurrent validity of the block method for measuring anatomical leg length inequality: A literature review. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

11. Nightingale L. Concept Mapping as a Study Tool for Chiropractic Students in a Basic Science Course. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

12. Meseke C, Meseke J, Nafziger R. The case for collaborative assessment of students: a meta-analysis. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

13. Young M, Cooperstein R. Reliability of the standing hip flexion test: A systematic review. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

14. Anderson M, Butler C. Management considerations in a transtibial amputee with Charcot-Marie-Tooth disease (Poster). ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

15. Anderson M, Barber M. Kinetic chain dysfunction in a 16-year-old soccer player with ankle pain (Poster). ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

16. Boesch R, Owens J, Silverman S, Klimek M. Cervical Spondylitic Myelopathy: A Case Report (Poster). ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

17. Boesch R, Stick M, Illingworth R, Borcher E. Glioma with Subdural Hematoma Initial Management: A Case Report (Poster) . ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

18. Cole R, Boesch R, Cole B. Chiropractic Management of Cycling Induced Median and Ulnar Neuropathy (Poster). ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

19. Hubbard T, Pickar J, Lawrence DJ, Duray S. Reliability of the Blair Upper Cervical Radiographic Analysis for the Base Posterior View: A Feasibility Study (Poster). ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

20. Hubbard T, Kane J. Essential tremor, Migraine and upper cervical chiropractic: a case report (Poster). ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

21. Juehring D. A Case Study Utilizing Vojta/Dynamic Neuromuscular Stabilization Therapy to Control Symptoms of a Chronic Migraine Sufferer (Poster). ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

22. Byrd L, Long C, Zhang L, Cooperstein R, Pickar J, Henderson C. Mentored research opportunities for students in a doctor of chiropractic program. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

23. Nafziger R. For the Good of All: A Collaborative Effort to Develop and Deliver an Excellence in College Teaching Certificate Program for Chiropractic College Faculty. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

24. Smith M. Usual Source of Care for persons with and without Back Pain (MEPS data). ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

25. Kime N. Using evidence based clinical practice principles to utilize and enhance student clinical reasoning skills in a classroom-based case management course: A pilot project. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

26. Stites J, Boesch R. Preparing for teaching moments in evidence-based clinical practice. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

27. McLean I. Application of the MIRC radiology database in a chiropractic educational environment. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

28. Barber M, Boesch R, Nightingale L, Tunning M, Stites J. Enhancing the Use of Evidence-Based Clinical Practice Methods Through Diffusion of Innovation Theory and a Train-the-Trainer Model in Chiropractic Education. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

29. Zhang N, Chawla S. The Effect of Problem-Based Video Instruction on Learning in Physical Examination: An Alternative Paradigm for Chiropractic Students. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

30. Boesch R, Illingworth R. WIKI a Collaborative Faculty Development Tool. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

31. Nightingale L. Integration of Evidenced-Based Clinical Practice into a Basic Science Course. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

32. Rowell R, Tunning M. Evidence-based clinical practice in chiropractic: Description of a class assignment and survey of student knowledge and attitudes. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

33. Stites J, McLean I. Teaching evidence based clinical practice concepts using radiology case types at a chiropractic college. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

34. Owens E, Gudavalli R, Schulz C, Wilder D, Hondras M, Bronfort G. Paraspinal muscle function assessed with the flexion-relaxation ratio at baseline in a population of patients with back-related leg pain. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

35. Tunning M, Rowell R. Evidence-based clinical practice: experience of an early adopter adding an assignment in EBCP to a class. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

36. Kinsinger S, Lawrence DJ. Addressing the Hidden Curriculum in Chiropractic Education (Workshop Participant). ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

37. Goertz C. Practical integrative healthcare models for chiropractic (Workshop Participant). ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

38. He X, Canty A. Empowering student learning through rubric-referenced self-assessment. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

39. Owens E, Gudavalli R, Schulz C, Wilder D, Hondras M, Bronfort G. Paraspinal muscle function assessed with the flexion-relaxation ratio at baseline in a population of patients with back-related leg pain. ACC-RAC 2011, Las Vegas NV, 3/18-19/2011

Palmer College of Chiropractic

planetc1.com-news @ 9:20 am | Article ID: 1302020475

Surgeon General Report on Chiropractic

CHIROPRACTIC IS NATIONAL HEALTHCARE
Surgeon General Report on Chiropractic

FOR IMMEDIATE RELEASE
Washington, D.C.
APRIL 1, 2011

Effective, well-documented care exists for the most common spinal disorders, yet nearly 87% of all Americans who have subluxations fail to seek chiropractic care, according to the first ever Surgeon General’s Report on Chiropractic. The report, commissioned by the Health and Human Services Secretary, focuses on the connection between spinal health and overall health, barriers to receiving chiropractic, and the specific issues of children, adults, and the elderly.

“Chiropractic is fundamental to a person’s overall health, indispensable to personal well-being, and instrumental to leading a balanced and productive life,” said Dr. Visentin, D.C. (Head of the Blue Ribbon Chiropractic Commission). “My message to Americans is this: If you or a loved one are experiencing pain, or just want to stay healthy, do not hesitate to seek chiropractic care. Insist on the kind of chiropractic services that this report makes clear can and should be available. Most people with spinal disorders have options, especially chiropractic.”

subluxation
Subluxation as a Serious Spinal Condition
The 500-page publication, “Chiropractic: A Report of the Surgeon General“, defines (subluxations) as a serious spinal condition that interferes with a person’s capacity to be healthy, productive, and enjoy a fulfilled life.

About 13 percent of the U.S. adult population use some form of chiropractic; however, the complex and fragmented chiropractic delivery system can create barriers to a full range of appropriate services. Financial barriers also serve as deterrents to appropriate and necessary care. These factors result in a gap between what research has shown to be optimally effective care and what many people receive in actual chiropractic settings. A 16 billion dollar federal grant has been included with the trillion dollar national healthcare plan specifically earmarked for chiropractic education research and services. While this is unprecedented, research shows that chiropractic applied to correct the cause of illness (subluxation) will actually help save lives and money by getting sick people well and preventing the well from becoming sick. Research shows reduced costs in nursing homes, hospitalization, medication, and surgeries by using chiropractic.

“While subluxation touches all Americans either directly or indirectly, all do not have equal access to care,” said Dr. Visentin, D.C. “We need to ensure that chiropractic services are as widely available as other services in the continuously changing healthcare delivery system.”
The report also proposes broad courses of action that will improve the quality of chiropractic in the nation. These actions include continuing to build the science base; improving public awareness of care; ensuring the supply of chiropractic services and providers; ensuring delivery of state-of-the-art adjustments; tailoring care to age, gender, race, and culture; facilitating entry into chiropractic offices; and reducing financial barriers to care.

Different stages of life are associated with vulnerability to distinct forms of subluxation disorders. The report examines how gender, culture, and age influence the detection, course, and reduction of subluxation. It also acknowledges the growing role of advocacy groups, consumers, and families in insuring chiropractic for all age groups.

“Subluxations can affect anyone,” Dr. Visentin, D.C. said. “Few Americans are untouched by this serious disorder, whether it occurs within one’s family, among neighbors, co-workers, or members of the community.”

The report also acknowledges areas in which further research and analysis is necessary to understand the impact of chiropractic on special populations. These include health issues regarding racial and ethnic groups, and people living with disabilities.

Dr. Visentin, D.C. urged chiropractors to celebrate this long-awaited federal recognition and appropriate funding by adjusting as many people as possible. He added, “This seems unbelievable, almost too good to be true.”

chiropractic: be your best poster
And it is, happy April Fools’ Day!
planetc1.com-news @ 12:00 am | Article ID: 1301641261