LAS VEGAS — Parker Seminars held 2011 Parker Seminars Las Vegas – the largest gathering of chiropractic professionals in the world on January 13-15. More than 3,500 doctors of chiropractic and chiropractic assistants attended to learn innovative chiropractic technique and business practices. Nearly 365 exhibitors also participated in the seminar by displaying the latest industry products and technologies.
Additional keynote speakers included Dr. James Chesnut, Dr. Michael Hall, Brandi MacDonald, Heidi Farrell, and many more.
The seminar hit another high note when for the second year in a row, Jerry Rice attended. Rice posed for photos and signed autographs. He has credited chiropractic care for providing him the longevity and durability to succeed on the field during his football career. “I did a lot of things to stay in the game, but regular visits to my chiropractor were among the most important,” said Rice.
Rice was twice named the NFL Offensive Player of the Year, won three Super Bowls, and still holds nearly every record as a receiver. He retired as the league’s career receiving leader and has been inducted into the NFL Hall of Fame. He remains a spokesperson for the Foundation for Chiropractic progress, an organization dedicated to generating positive press for the chiropractic profession.
The Washington Redskins Cheerleaders have also joined the Foundation for Chiropractic Progress in sharing their positive experiences with chiropractic. Three representatives from the squad appeared during the seminar to voice their experiences with chiropractic and explain how it improves their mobility and prevents injuries.
In addition to the speaker sessions, special events, and exhibitor hall, attendees also enjoyed The Third Annual Parker Gala, which was held to raise proceeds for chiropractic research. The gala featured honorary host, Nick Vujicic, president of an international non-profit organization, Life Without Limbs. He also has his own motivational speaking company, Attitude is Altitude. During the gala, he shared his inspirational story about being born without arms and legs and how he overcame it.
Pain relief is a side effect. Take a minute to think about this.
If the brain and nervous system regulate all function in the body – which it does, and if pain is a useful signal from your body to you that something isn’t quite right, which it is, then it stands to reason that the only way to create pain relief is to either make the brain and nervous system work better or to make the brain ignorant of the pain signal.
This kind of chiropractic is called functional neurology and the beauty of what it can accomplish is of course that if the pain relief is merely a side effect or a bonus of making the brain and body work better, then the benefits are not limited to pain relief. That’s just the tip of the ice berg.
Further more, I’m sure you have heard that drugs have side effects and that they warn you from taking pain killers if your liver is compromised. That’s because if you have a weak liver the drugs can finish it off. That is not a good thing even for the healthiest of liver. Chiropractic on the other hand is extremely safe and the side effects are of the kind that are good for you and your liver.
Foot note: If anyone tells you chiropractic is not safe, ask them why it is then that insurance companies, who are in business to make money, will write a malpractice insurance policy for a chiropractor at about one 50th the cost of what they charge a medical doctor.
– – – – – Dr. Sten Ekberg – Wellness For Life Chiropractic 3502 Old Milton Pkwy, Alpharetta, GA 30005
Chiropractors — Review the list below of the top ways we hold ourselves back in practice and ask: Are you making any of these practice-killing mistakes? Have you been making them for years? Find out if you are the “major subluxation” in practice fulfillment and decide to “adjust” your practice accordingly.
1) The Discount Chiropractor – Graduating with over $100,000 in debt, after living as a poor student for years, it’s no wonder many doctors have a poverty consciousness. Unfortunately, these attitudes can tank a practice. Their impoverished mindset influences their overall money behavior. Continued over the course of a career, it virtually guarantees failure.
Have you updated your fees in the last year? Are you shy when asking for your fee? Will you compromise your fee when dealing with people who can well afford it? If you cannot confront money issues in an unflinchingly business-like manner, you may be carrying a poverty consciousness dating back to your student days.
The best cure for this kind of poverty consciousness is to get kicked in the teeth a few times! That’s right, extend credit to people who are not credit worthy. Give your care away to people who can afford it, and compromise your bills to rich but intimidating lawyers. Do this enough times and you may finally wake up! Your work has great value, and you deserve to be paid fairly for your unique talents, skills, and years of study and sacrifice.
Lessons: Update your fees regularly. Don’t be shy when asking patients to invest in their health. Be straightforward when doing business and accept your just rewards.
2) The Over-Managed Chiropractor – Would you go to a doctor who was told what to say and do by a business manager? As a profession, we have phenomenal training in the healing arts and very little in business management. Doctors chase after the secrets of practice building and discount their own common sense about what is best for their patients.
We become over-managed when we add procedure after procedure to our practices that ultimately inhibits us from being ourselves. Check yourself for these symptoms of being over-managed:
Do you ever discount your own ideas or intuition about patient care? Are you taking on the verbiage and tone of some charismatic leader? Are you obsessed with your statistics and not quality of service?
Just realizing that you may be over-managed is a step in the right direction. While practice management can improve patient care, much of it is outdated and not applicable to you or the unique challenges you may be facing.
Lessons: Decide to never discount your “gut” about what is right for your patients and their care. Realize you are the greatest expert concerning your specific practice challenges. Develop your own unique practice style to be successful. Know that while measuring your results statistically is good, your success depends on providing quality care for each patient. Decide to put the heart back into art, less scripted, more spontaneous, and uniquely yours.
3) The Needy Doctor – Unless you are a sociopath, you have a need to be liked. It’s human nature to want to get along and be thought well of by others. When this personal need interferes with the way you run your business, it can kill your practice.
All too often, patient reports are watered down. Recommendations are based on what doctors think patients want to hear.
Are you guilty of not informing patients that vertebral subluxation is serious and leads to degenerative changes to the spine, nervous system, and vital organs? Do you ever refrain from offering the same quality care you would want for your loved ones or yourself?
When discussing care with patients, you are morally obligated to present the very best recommendations. This must be done in the right way without regard of what they might think of you. Ultimately, patients will forgive you for being forthright, but will condemn you forever for holding back information that compromises their health.
Lessons: Work to be respected, not necessarily liked by patients. Put your need to be accepted aside when discussing appropriate patient care. Communicate the seriousness of the patient’s condition and what should be done about it in a way that’s meaningful to him/her.
4) The Doctor With A “Staff Infection” – Doctors will hold onto staff long after they should. They fear having to hire and train new employees. They know if a new employee doesn’t work out, all the money, time, and effort that went into hiring and training this person will be wasted.
The measure of whether or not to fire depends on one question: Is there someone who could do the job a little better? If there is, you owe it to your patients to fire that employee.
Are all your team members enthusiastically helping you deliver the highest quality service possible? Is anyone passively resisting changes that will improve patient care?
The moment you feel that someone else could do the job better, you must act. Find out how to fire him/her legally and do it. Everyone (including the fired staff member) will be better off for your action.
Lessons: There is never a convenient or easy time to fire someone. If you have a “staff infection,” do something about it and soon. If you act quickly before “it spreads,” the remaining team members will fall in line behind your effective leadership.
5) Doctor No-Drive – We have been told to set specific attainable goals, write them down, and create timelines for their achievement, but few of us do. This first step of becoming a dynamic, motivated individual is lost on many intelligent people.
We are so afraid of failure; we don’t take the first step necessary to insure success. Unconsciously, we imagine, “If I have no goals, than I can’t fail to achieve them.” This leads to a lackluster life and practice with little rewards. Have you established goals for yourself and your practice? Are they specific and important to you? Are they reasonable? Have you established a timeline for their accomplishment? If not, you will not reach your potential.
Dare to sit alone, with a blank sheet of paper and pen. Write your hearts desire. The greats in every field have done this with outstanding results. Your mind is a goal-achieving wonder, but it must be given direction.
Lessons: While you risk failure when writing a goal, this essential step gets you more from life. Do it! Let yourself win.
6) Doctor Lard Butt – Often, we’ll attend seminars and get new information, learn exactly what to do, and FAIL TO ACT WITH URGENCY TO IMPLEMENT THE PROGRAM. Why do we do it? How can intelligent people spend money time and energy to get the best information and still not implement it?
Psychologists say it’s “fear of success” or it’s due to the fact that change can be scary. If we become successful, we might, for example, self-sabotage in the end, believing we don’t deserve success.
Do you fail to act on ideas that would improve your practice? You must change this behavior immediately. Doctors who succeed always change and implement decisively.
Before the next seminar, decide to implement ideas that will allow you to excel. Consciously, put aside any fears these new changes might arouse.
Lessons: Action is a distinguishing factor of highly successful chiropractors. Everyone is afraid of change, but winners act on information that they know will improve patient care.
What will it take to move your practice ahead this year:
Improved money consciousness? The maturity to take charge of your practice? The courage to tell patients what they need to hear? The ability to fire sub-par assistants? The audacity to set goals? The decision to act on knowledge gained?
Whatever change you make, consider this: the longer you wait and put off what you know you must do, the more it will cost in the end. Go. Change. Develop. Grow, and never look back.
Dr. Steven Visentin, D.C. is a solo practitioner and clinic director for Care Chiropractic in Denver, CO. He authored an e-book entitled “Blow Your Head Off Practice Building Secrets” for the chiropractic profession.
As an accomplished public speaker, he is available for corporate events, training seminars, and other group functions as well as private consultations on a limited basis. For additional information, visit www.practicesecrets.com.
planetc1.com-news @ 9:45 am | Article ID: 1295372736
MARIETTA, GA. — Life University announces the official launch of the first ever whole wellness app rooted in chiropractic philosophy – myLIFEplus. The free, multifunctional app is equipped with a wide range of features that promote a vitalistic view of optimal wellness and the role of chiropractic care in achieving it. The app is now available in the Apple App Store (the initial version is only available to Apple users).
myLIFEplus, the world’s first chiropractic wellness app, now available in The App Store
Designed with significant input from LIFE-affiliated chiropractors and built by Bizmosis, a social media and mobile solutions developer that has created apps for American Idol and Fortune 500 companies, myLIFEplus is a whole new kind of wellness app. Unlike most “health & fitness” apps in the App Store’s inventory, myLIFEplus measures users’ total health using six dimensions of wellness – physical, intellectual, emotional, social, environmental and spiritual – that serve as the foundation of Life University’s innovative Wellness Portfolio, and provides multiple avenues and information to help users improve their total health using a vitalistic, chiropractic approach.
Frequently updated real life challenges within each dimension are specifically designed to motivate users to increase their total wellness in fun, inspirational ways. Informative article and video posts rooted in natural health philosophies allow users to educate themselves on non-medical approaches to wellness. Other educational features include the myProducts listing, which presents updated lists of natural products in various categories for users to peruse. A companion ProviderProducts section lists products favored by LIFE-affiliated chiropractic offices, so patients can find out more about the products and services available to them through chiropractic.
LIFE-affiliated chiropractors can also choose to submit attributed content, which is then linked to their listing in the myProviders directory – yet another myLIFEplus feature that allows users to find chiropractic offices near a particular city, state or zip code. An Appointment Tracking function, to remind patients of upcoming office visits, rounds out the app’s impressive list of offerings.
“This app is absolutely the first of its kind,” says Life University President Guy Riekeman, D.C. “We’ve been sharing some of the details of myLIFEplus with chiropractors all over the country for a while now, and the excitement level is already phenomenal. This really is a tool that can not only help spread the message of chiropractic and vitalistic healthcare, but can actually help people to start living truly healthier, happier lives from the first time they use it.”
An enhanced version of the app is already in development, and is expected to debut by 2012.
For more information on myLIFEplus, please visit www.life.edu/myLIFEplus, where you’ll find detailed functional information as well as a comment feed where users can submit feedback on the app.
Life University also provides free training for affiliated chiropractors who wish to share myLIFEplus with their patients. Chiropractors who wish to learn more about participating in myLIFEplus are encouraged to contact Molly Dickinson, Communications Coordinator, at 678-331-4342.
About Life University – Founded in Marietta, Georgia in 1974, Life University is the largest chiropractic college in the world. Life University is accredited by the Southern Association of Colleges and Schools (SACS) and the Council on Chiropractic Education (CCE) to award four-year undergraduate and graduate degrees in a variety of health care, science, business and general studies fields. The mission of Life University is to empower students with the education, skills and values necessary for career success and life fulfillment, based on vitalistic philosophy.
planetc1.com-news @ 9:10 am | Article ID: 1294938644