Month: May 2010

Chiropractor Career Report May 2010

By Michael Dorausch, D.C.

It’s an interesting time of year for chiropractors and those that own chiropractic practices. Tax month is over and looking back since the beginning of the year, I’ve spoken to plenty of chiropractors about changes in salaries, income from healthcare insurance, car accident related chiropractic care, their thoughts on referring chiropractic students to chiropractic as a career, and what lies ahead for chiropractors in the remaining months of 2010. Can you see the light?

chiropractor chiropractic
Chiropractor Careers
I already know what most of you are thinking, “how much does a chiropractor make?” I know that because it’s at the top of e-mails I receive from people thinking about a career in chiropractic and students that are already in school to become a chiropractor.

Well, the answer hasn’t changed since the last time I wrote in-depth about the topic, chiropractor salaries are generally what they were in 2007 and 2008, and that’s despite the reportedly dismal US economy. Sure, there are those practitioners who lost their clinic jackets and went into bankruptcy during the past two years. I’m only saying that under assumption since I haven’t actually spoken to any chiropractor that’s told me they filed for bankruptcy in the past few years. However, I’ve seen enough bank repossessed spinal decompression tables to realize not every doctor of chiropractic is sunning on the beaches of Cancun Mexico this summer.

From what I’ve gathered talking to dozens of chiropractors since January, the rules of chiropractic practice in the United States have not changed, the basics still apply. Serve your community and serve them well is a message I hear constantly from successful practitioners in the field. Asking for referrals and acknowledging those referrals to both the existing patient and the new patient hasn’t changed. Running the office efficiently without a lot of bloat and overpaid under trained staff hasn’t changed, streamlined offices with hard-working employees that are passionate in what they do is still a key in the cog to success in practice.

For chiropractors already in practice I’d suggest rereading the 2003 Want your Chiropractic Practice to Grow post by Atlanta Chiropractor Sharon Gorman. The biggest change is the one you make between your ears. Guess what? That’s still bigger than any new patient marketing program or chiropractic social media campaign.

Nearly all the chiropractors I’ve spoken to so far this year, that have been in practice seven years or more, are debt-free when it comes to chiropractic student loans. Not one of them had a magical formula for paying them off, but they made it happen. A few chose the option to consolidate student loans in the early years but they still got them paid off in under a decade. The pattern I see here is consistency. Make payments and make them frequently, from the time you graduate from chiropractic school until that time where there is no balance due.

I’m not posting numbers on chiropractic incomes today, I’ve e-mailed several dozen chiropractors to get more accurate statistics on practice income for states they are licensed in (so far included are New Jersey, Pennsylvania, Georgia, Florida, Utah, Texas, Washington, and California), and will likely outsource that data to compile a summary report. From what I have received so far, 7 out of 63 chiropractors that have compiled salary data, reported a decrease in income for 2009 over 2008. For now, you are welcome to browse the chiropractor salary stats pages.

I must know an awful lot of positively minded folks in chiropractic, because when it comes to advice on referring students to chiropractic schools, they have all replied that it’s a no-brainer. Advice? Find out if chiropractic is for you. Visit the schools you’d most likely be interested in attending. Get in. Get the work done. Graduate. Don’t dillydally in school and especially right after graduation. Get into practice. Surround yourself with like-minded chiropractors are more successful than you. Model that success. @ 10:09 am | Article ID: 1272993018

On Buying Chiropractic Domains

By Michael Dorausch, D.C.

Depending on goals with your chiropractic websites, you can do a 301 or 302 redirect. What? That was from a conversation I had yesterday with a chiropractor in Southern California regarding a situation where he owns more than one chiropractic website but is only hosting one of them. He had thoughts on what to do with his second chiropractic website.

I’ve had this question from chiropractors before and in answering, I blogged about chiropractic domain names in 2002, and again several times throughout the years. Eight years later the question still comes up as to what should be done with the chiropractors other website, or websites.

chiropractic nutrition
Chiropractic Nutrition Domain Screenshot

The article titled Chiropractic Domain Practices – 301 Redirects specifically gets into what one can do when the situation comes up. For those planning to do so, there’s also a link for an excellent resource on how to properly implement a 301 redirect.

There are a lot more chiropractic websites and domains on the Internet than there was in 2002, and even though it seems everybody’s gotten focused on Facebook and Twitter, owning a chiropractic website still has its value. While the two of us were talking about redirection of domain names, the topic of registering a good chiropractic domain also came up. Contrary to what anybody may be saying, all the good names are not necessarily gone. In the case of promoting chiropractic specifically, a “good” domain may not always be essential. Take for example this chiropractic website. On first glance, I didn’t notice the A, and I’ve found it’s not that uncommon.

Take the thinking in which a domain that doesn’t include the word chiropractic would not rank well for chiropractic searches and I’ll point out to you that the term exists nowhere in the domain. The c1 was short for the first cervical vertebrae, or atlas, but there is no way a search engine was going to put together [planet + 1st cervical vertebrae] and figure that equals chiropractic.

It’s likely you already have a chiropractic domain with the name of your practice or the location of your practice, and maybe you have one sitting around that describes you as an affordable chiropractor or answers the questions such as what does a chiropractor do?

I like affordable, as it’s not limited to location. When it comes to a domain like “what does a chiropractor do” there are numerous potentials. It’s a long domain and it’s not the easiest to spell (due to the multiple words all being crunched together) but it sets an example for opportunities where websites can answer questions like how much does a chiropractor make?

What about using the shortened version of chiropractic? In my experience, only those familiar with the industry of chiropractic know that Chiro is short for Chiropractic. I like the shortened domains but the average consumer may have a difficult time understanding what the term actually means. Now if your domain is specifically geared towards chiropractors, like in the case of chiropractic coaching ( then that may work out just peachy.

If you own more than one chiropractic domain (even if you only own one domain) be on the lookout for questionable domain name expiration notices. I’ve seen them come in all shapes and sizes, by mail, by fax, and by e-mail. In nearly 100% of cases I can recall, the information regarding renewals was questionable, meaning the information wasn’t coming from where I purchased the domain. It was a case where some entity was trying to get my money and have me transfer my domain elsewhere, typically at a greatly inflated cost.

I almost forgot to mention other TLD’s (top-level domains) besides dot com chiropractic websites. If you can’t get a dot com registered, there are times when a .net or .org or .info will suffice. Take the case of 4chiropractic, it’s a .net domain and it also has a number in it. Not the highest on the value chart but the number 4 is commonly used to replace the word “for” so it’s okay to be creative and say I’m all 4 chiropractic.

Other TLD domains for the field of chiropractic are available in the hundreds of thousands, when you think about the combinations of words and phrases that could be used with ending domain letters. That being said I’m not crazy about domains like more because of the extension rather than the name of the domain. Maybe things will change in the future, but as of 2010 I’d still value my domains in the order of .com, .org, .net. After that it’s a crapshoot of .us, .biz, .me, and a growing multitude of others.

Hope this was helpful, happy times with your chiropractic website! @ 9:30 am | Article ID: 1272731452