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Chiropractic Search Marketing Intensive in LA

By Michael Dorausch, D.C. It’s been nearly 7 years since I’ve hosted a chiropractic seminar in Orange County or Los Angeles (California Focus) but that will soon be changing. While I have continued to speak at chiropractic events during these past seven years, I’ve been holding back on some of the Jewels of information that

Read More »

Going to be more press in upcoming weeks

By Michael Dorausch, D.C. With all the tech related conferences I’ve been attending (and speaking at) these past few months, I’d begin to think that the smarts and energy of people like Chris Winfield at 10e20.com would begin rubbing off on me. When your efforts begin manifesting themselves physically it’s a pretty neat feeling. Things

Read More »

Chiropractic Artwork Atlas and 1895 Flags

Pieces of art featuring images of human bones along with wings and obscure dates are not something you typically find in someone’s home or art gallery. The artwork I’m talking about is of a chiropractic nature, and there was lots of it featured throughout the halls of a recent chiropractic conference held in Orange County, California.

Read More »

Everybody has a Website

Nearly everybody has a website, but what does one do to get people to come visit their website and share that site with others? That was a question I was asked this past Saturday while speaking at a tech gathering in La Jolla California. I don’t have all the answers, but after 10 years of managing a popular chiropractic website, and hosting web sites for hundreds of others, I’ve picked up few bits of useful information. If you’re asking yourself “what would a chiropractor know about getting traffic to one’s website?” you’ll be missing out on what I’m trying to get across. This isn’t about chiropractic, it’s about the Internet, and some of the things nearly all web sites have in common.

Read More »

Mixed Martial Arts And Running 5K Events

By Michael Dorausch, D.C. I was doing some preparation on a news article that posted today regarding a Las Vegas 5K running event put on by Mixed Martial Arts (MMA) superstar and five-time UFC Champion Randy Couture. I knew Planet Chiropractic had posted running related articles in the past (not running ones practice) but I

Read More »

Mixed Martial Arts Champion To Host Las Vegas 5K

Mixed Martial Arts (MMA) 5-time UFC Champion Randy Couture is hosting a Charity 5K walk/run to benefit the Xtreme Couture G.I. Foundation. The event will be held at the Centennial Hills YMCA in Las Vegas, Nevada, on Saturday, May 17, 2008. Funds raised from the event, titled Operation Freedom Run, will go towards a foundation formed to raise money and awareness for US troops who have been wounded fighting the war on terrorism.

Read More »

Chiropractor Accepts PayPal For Visits

There are lots of ways that chiropractors collect payments from those receiving chiropractic care. Many chiropractor offices except credit cards, checks, and cash. Payment can come from insurance companies, attorneys offices, health-care savings accounts, and many other sources. I know chiropractors that even offer programs such as care-credit which allows consumers to finance amounts such as $4000 towards packages of chiropractic care. With all the methods of payments being accepted, I hadn’t heard nor seen any chiropractors using online payment processing services to pay for chiropractic adjustments, until now.

Read More »

Not done talking DCS chiropracTIC

The Dead Chiropractic Society California Jam continues to be burned into the memories of those in attendance. It’s been 10 days since the mega chiropractic event and e-mails continue to arrive with testimonials from chiropractors excited to share their thoughts. California Jam 2009 won’t be taking place until March of that year, but you can expect a number of philosophical local chiropractic events taking place in the Southern California DCS clubhouse until the Jam dates come.

Read More »

Chiropractors

By Michael Dorausch, D.C. Chiropractors… This Post is All About You! This past weekend I collected more than 100 chiropractic business cards while attending the DCS Jam event in Southern California. Many chiropractors that handed me cards mentioned they had address changes, phone number changes, or other changes, some of which differed from information listed

Read More »

Chiropractors Care to Leave Comments

Dozens of chiropractors woke up Monday morning, the fifth of May, 2008 (Cinco de Mayo) to the discovery that a new opportunity existed to tell the world about their chiropractic practice. Within hours, word was spreading via RSS feeds and forwarded e-mails that a popular chiropractic website was going to begin writing featured articles about chiropractors and the towns they practice in. The activity wouldn’t even make a tiny blip in the world of traditional social media, but inside a niche group like the chiropractic profession, a simple post made to a chiropractic blog can move among inside circles rapidly, especially when users are engaged in contributing and spreading information.

Read More »

Join the Billion Dollar Wellness Revolution

By Michael Dorausch, D.C. Marketing materials sent to chiropractors by mail, fax, and e-mail continue to show up in my chiropractic office (and thousands of other chiropractic offices across North America). There appears to be a new trend in marketing materials arriving the past two months. Gone are the direct-mail campaigns for nonsurgical spinal decompression

Read More »

Popular Image Search Finds Chiropractic

While image search is not as popular as traditional search based queries, a look at a websites log files will typically show inbound traffic as a result of people seeking images related to a particular topic. With the focus of content on this site being chiropractic, it’s not surprising that inbound users would be arriving at the website based on searches related to chiropractic images. I visited archived logs for the month of April 2008 and compiled a list of posts and articles that showed inbound traffic based on the images appearing in those posts.

Read More »

Barcamp San Diego 2008 Saturday Wrap up

By Michael Dorausch, D.C. Taking a look at some of my notes here at the end of day one of Barcamp 3 in San Diego. We are in the Microsoft offices in La Jolla and the halls are full of sounds from people Wii bowling and playing Halo on Xbox 360 units. Rather odd being

Read More »

Equine Chiropractic for Horses and Thoroughbreds

By Michael Dorausch, D.C. With today being the 2008 Kentucky Derby (Big Brown was the winner) I thought I’d share a video of chiropractors adjusting horses. That may come as a surprise to some but chiropractors in the USA have been providing care to horses, dogs, and other animals for more than 100 years. While

Read More »

Annual Website Search Engine Listing

By Michael Dorausch, D.C. I received a notice today from a corporation listing service that was reminding me to renew my domain name (in this case it was rssware.com – forgot I even owned it). If you own a domain name you’ve probably received a letter similar to the one I received today. It looks

Read More »

On the Run Searching for Chiropractors

By Michael Dorausch, D.C. The search is on for chiropractors across the United States. There are stacks of business cards spread out across my desk. I’ve been taking calls and receiving e-mails from people either seeking out chiropractors or wanting to get chiropractic offices listed on a number of different Web properties owned or managed

Read More »

Cinema Star Wars Advertising 1977

By Michael Dorausch, D.C. Grabbed this photo of a photo while at a Santa Monica venue attending the Growing Your Site’s Traffic event. It’s an outdoor advertisement for a movie theater featuring movie showtimes for Star Wars, Saturday Night Fever, Charlie Brown, and the Bad News Bear. Pretty sure the original photo was taken in

Read More »

Chiropractic Search Marketing Intensive in LA

By Michael Dorausch, D.C. It’s been nearly 7 years since I’ve hosted a chiropractic seminar in Orange County or Los Angeles (California Focus) but that will soon be changing. While I have continued to speak at chiropractic events during these past seven years, I’ve been holding back on some of the Jewels of information that

Read More »

Going to be more press in upcoming weeks

By Michael Dorausch, D.C. With all the tech related conferences I’ve been attending (and speaking at) these past few months, I’d begin to think that the smarts and energy of people like Chris Winfield at 10e20.com would begin rubbing off on me. When your efforts begin manifesting themselves physically it’s a pretty neat feeling. Things

Read More »

Chiropractic Artwork Atlas and 1895 Flags

Pieces of art featuring images of human bones along with wings and obscure dates are not something you typically find in someone’s home or art gallery. The artwork I’m talking about is of a chiropractic nature, and there was lots of it featured throughout the halls of a recent chiropractic conference held in Orange County, California.

Read More »

Everybody has a Website

Nearly everybody has a website, but what does one do to get people to come visit their website and share that site with others? That was a question I was asked this past Saturday while speaking at a tech gathering in La Jolla California. I don’t have all the answers, but after 10 years of managing a popular chiropractic website, and hosting web sites for hundreds of others, I’ve picked up few bits of useful information. If you’re asking yourself “what would a chiropractor know about getting traffic to one’s website?” you’ll be missing out on what I’m trying to get across. This isn’t about chiropractic, it’s about the Internet, and some of the things nearly all web sites have in common.

Read More »

Mixed Martial Arts And Running 5K Events

By Michael Dorausch, D.C. I was doing some preparation on a news article that posted today regarding a Las Vegas 5K running event put on by Mixed Martial Arts (MMA) superstar and five-time UFC Champion Randy Couture. I knew Planet Chiropractic had posted running related articles in the past (not running ones practice) but I

Read More »

Mixed Martial Arts Champion To Host Las Vegas 5K

Mixed Martial Arts (MMA) 5-time UFC Champion Randy Couture is hosting a Charity 5K walk/run to benefit the Xtreme Couture G.I. Foundation. The event will be held at the Centennial Hills YMCA in Las Vegas, Nevada, on Saturday, May 17, 2008. Funds raised from the event, titled Operation Freedom Run, will go towards a foundation formed to raise money and awareness for US troops who have been wounded fighting the war on terrorism.

Read More »

Chiropractor Accepts PayPal For Visits

There are lots of ways that chiropractors collect payments from those receiving chiropractic care. Many chiropractor offices except credit cards, checks, and cash. Payment can come from insurance companies, attorneys offices, health-care savings accounts, and many other sources. I know chiropractors that even offer programs such as care-credit which allows consumers to finance amounts such as $4000 towards packages of chiropractic care. With all the methods of payments being accepted, I hadn’t heard nor seen any chiropractors using online payment processing services to pay for chiropractic adjustments, until now.

Read More »

Not done talking DCS chiropracTIC

The Dead Chiropractic Society California Jam continues to be burned into the memories of those in attendance. It’s been 10 days since the mega chiropractic event and e-mails continue to arrive with testimonials from chiropractors excited to share their thoughts. California Jam 2009 won’t be taking place until March of that year, but you can expect a number of philosophical local chiropractic events taking place in the Southern California DCS clubhouse until the Jam dates come.

Read More »

Chiropractors

By Michael Dorausch, D.C. Chiropractors… This Post is All About You! This past weekend I collected more than 100 chiropractic business cards while attending the DCS Jam event in Southern California. Many chiropractors that handed me cards mentioned they had address changes, phone number changes, or other changes, some of which differed from information listed

Read More »

Chiropractors Care to Leave Comments

Dozens of chiropractors woke up Monday morning, the fifth of May, 2008 (Cinco de Mayo) to the discovery that a new opportunity existed to tell the world about their chiropractic practice. Within hours, word was spreading via RSS feeds and forwarded e-mails that a popular chiropractic website was going to begin writing featured articles about chiropractors and the towns they practice in. The activity wouldn’t even make a tiny blip in the world of traditional social media, but inside a niche group like the chiropractic profession, a simple post made to a chiropractic blog can move among inside circles rapidly, especially when users are engaged in contributing and spreading information.

Read More »

Join the Billion Dollar Wellness Revolution

By Michael Dorausch, D.C. Marketing materials sent to chiropractors by mail, fax, and e-mail continue to show up in my chiropractic office (and thousands of other chiropractic offices across North America). There appears to be a new trend in marketing materials arriving the past two months. Gone are the direct-mail campaigns for nonsurgical spinal decompression

Read More »

Popular Image Search Finds Chiropractic

While image search is not as popular as traditional search based queries, a look at a websites log files will typically show inbound traffic as a result of people seeking images related to a particular topic. With the focus of content on this site being chiropractic, it’s not surprising that inbound users would be arriving at the website based on searches related to chiropractic images. I visited archived logs for the month of April 2008 and compiled a list of posts and articles that showed inbound traffic based on the images appearing in those posts.

Read More »

Barcamp San Diego 2008 Saturday Wrap up

By Michael Dorausch, D.C. Taking a look at some of my notes here at the end of day one of Barcamp 3 in San Diego. We are in the Microsoft offices in La Jolla and the halls are full of sounds from people Wii bowling and playing Halo on Xbox 360 units. Rather odd being

Read More »

Equine Chiropractic for Horses and Thoroughbreds

By Michael Dorausch, D.C. With today being the 2008 Kentucky Derby (Big Brown was the winner) I thought I’d share a video of chiropractors adjusting horses. That may come as a surprise to some but chiropractors in the USA have been providing care to horses, dogs, and other animals for more than 100 years. While

Read More »

Annual Website Search Engine Listing

By Michael Dorausch, D.C. I received a notice today from a corporation listing service that was reminding me to renew my domain name (in this case it was rssware.com – forgot I even owned it). If you own a domain name you’ve probably received a letter similar to the one I received today. It looks

Read More »

On the Run Searching for Chiropractors

By Michael Dorausch, D.C. The search is on for chiropractors across the United States. There are stacks of business cards spread out across my desk. I’ve been taking calls and receiving e-mails from people either seeking out chiropractors or wanting to get chiropractic offices listed on a number of different Web properties owned or managed

Read More »

Cinema Star Wars Advertising 1977

By Michael Dorausch, D.C. Grabbed this photo of a photo while at a Santa Monica venue attending the Growing Your Site’s Traffic event. It’s an outdoor advertisement for a movie theater featuring movie showtimes for Star Wars, Saturday Night Fever, Charlie Brown, and the Bad News Bear. Pretty sure the original photo was taken in

Read More »